Social Media Marketing: Paid vs Organic
StrategyThe never ending debate over the best method of marketing your business digitally continues. Paid or organic?
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Is anyone actually engaging with your content?
Strategy3 tips to help B2B brands increase engagement on social media B2B brands are increasing their content creation but are you just creating more thoughtless drivel to clog up already overwhelmed social media feeds? So, let\’s start at the beginning. What do we mean by ‘engagement’? Engagement on social media can be measured by the
Special guest Alice Stapleton – paid media specialist at Digital Clarity
PodcastToday\’s special guest loves to roll her sleeves up and dive head first to a LinkedIn Ad campaign! An introduction to Alice Stapleton and her advice to anyone starting out in digital marketing. Listen to her tips for getting experience within the market and how to make your own luck when it comes to making
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Stop Selling to Cold Leads | How to Nurture Warm Leads
StrategyCold-calling isn\’t fun for anyone, and neither is it effective. Take a look at 3 ways to fill your funnel with warm leads.
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Why People Are Struggling to Buy From You
StrategyWhy should a potential customer buy from you? What distinguishes you from the competition? Here we look at three areas that can help define your business\’s value proposition. As the lockdown begins to ease in the UK and we head towards (another) sense of normality, many brands are still struggling to stand out to potential
Why relationships go bad?
PodcastFrom the honeymoon period through to an awkward ending – No one wants a client agency relationship to go bad. Both parties may have all the best intentions at the start but some key factors may have lead to a breakdown in the relationship. 1. Communication 2. Expectations 3. Deliverables Listen to find out my
The Must-Have B2B Guide To Calculating a Realistic Cost Per Qualified (CPQ) Lead
StrategyAn easy to follow guide on calculating a realistic Cost Per Qualified (CPQ) lead.
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Sick of video conferences? Meet up and call people
PodcastI love seeing the angle of other peoples heads! I nearly forgot people are 3D not 2D! Meeting up after the lockdown has been lifted is like a deep breath of fresh air. It seems like such a long time since I had eaten dinner out. Going into the office is also a welcome break
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Applying the Pareto Principle to Your Digital Marketing
StrategyThe Pareto Principle, referred to as the 80/20 rule, is often underestimated by companies when they embark on their marketing or new business acquisition. Here, we look at what it is, how it is applied and how you can improve your marketing using the principle. Searching for answers Having been in marketing and advertising longer
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Special Guest Reggie James – Founder of Digital Clarity
PodcastAn introduction to Reggie James, Founder and CEO of Digital Marketing Consultancy – Digital Clarity. We explore some insights to Reggie\’s personality to learn a little more about the man who started digital consultancy, Digital Clarity. Discussing why Reggie James started Digital Clarity as well as his views on the digital marketing and business landscape
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Make that call, send that message
PodcastWhy do we put off calling or messaging people, even those people close to us including family and friends. You may have worked with clients or customers who you are no longer in touch with but you had a really good relationship. Do you feel anxious about calling them, or have you just forgotten and
Digital Marketing for Blockchain & Cryptocurrency Companies
StrategyThe Cryptocurrency (Crypto) and Blockchain environments are different to traditional markets. Their marketing has to be different too. With all the talk being about Bitcoin, Ethereum and NFTs, this post looks at how companies operating in the Decentralised finance and Blockchain space can make the most of their brand. Like most emerging markets, Cryptocurrencies have
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