Why your business strategy needs an AI reboot now
GTM, StrategyThe quiet collapse: why most businesses won’t survive the AI shift
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Hiring a new agency? Ask yourself these 3 questions first
StrategyAs a B2B tech leader, you’re facing relentless pressure to drive revenue growth while navigating an increasingly complex landscape of digital channels, buyer behaviors, and competitive dynamics. When internal resources are stretched thin or expertise gaps become apparent, bringing on an external agency can seem like the perfect solution. However, not all agencies are created
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Blockchain & Crypto Terms: Why It Matters
glossary, GTM, StrategyDemystifying digital finance through context and application As blockchain technology and cryptocurrencies move from niche to mainstream, they bring with them an entire ecosystem of terms, acronyms, and concepts that can feel overwhelming, even for seasoned finance professionals. From “DeFi” to “DLT,” “CBDC” to “stablecoins,” this rapidly evolving lexicon has created both excitement and confusion in equal
Glossary for Digital Finance, Blockchain, and Cryptocurrency
GTM, StrategyIn the financial world, terms like Bitcoin, blockchain, stablecoins, and DeFi are everywhere—from news headlines and investor briefings to social media and boardroom meetings. Yet, for many, these buzzwords are still confusing, misunderstood, or even used out of context. As digital finance becomes mainstream and blockchain-based technologies reshape how we invest, trade, and store value,
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Construction Software Industry: Competitive Landscape and Strategic Growth Opportunities
StrategyIndustry Overview: A Market in Rapid Transformation The construction software industry stands at a pivotal inflection point. With the global construction software market anticipated to reach $4.1 billion by 2032 from $2.0 billion in 2023, registering a CAGR of 8.3%, and construction management software specifically valued at $9.73 billion in 2024 and expected to reach
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The ICP problem and why your customer acquisition strategy is failing
StrategyAnd how to fix it without breaking what already works Let me paint a picture you’ll recognize. You’re six months into your go-to-market strategy, burning through marketing budget like kindling, and your sales team is having “difficult conversations” about lead quality. Your CAC is climbing, conversion rates are anemic, and despite all the activity, growth
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The Silent Barriers Preventing Sales – How To Spot What’s Broken
StrategyYou’ve invested in marketing. You’ve hired a sales team. You’ve built a product you believe in. So why aren’t more customers buying? It’s a frustrating reality for many B2B tech companies. Growth stalls, pipelines dry up, and fingers start pointing, usually at sales or marketing. But more often than not, those functions are symptoms, not
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Philosophy in B2B Tech? Not just another blog about your ICP!
StrategySome of you may not enjoy this blog, as I’m going to suggest something that sounds completely ridiculous in our metrics-obsessed world. If you’re here looking for another framework to optimize your sales funnel, compare the latest AI tools, or decode the perfect ICP template, this probably isn’t for you. LinkedIn is full of that
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I analysed 10 Rory Sutherland podcasts and YouTube videos. Here are 5 things I found. No. 4 will blow you away.
StrategyThe Behavioural Science Secrets Every Tech CEO Must Know (Based on 10 Hours of Rory Sutherland After diving deep into Rory Sutherland’s recent podcast appearances and content, I’ve uncovered five game-changing insights that could transform how tech leaders approach their go-to-market strategies. As Vice Chairman of Ogilvy and the founder of their behavioural science practice,
Beyond Marketing: Building the Future of B2B Growth with GTM Engineering
GTM, StrategyFor over two decades, Digital Clarity has been a trusted partner in driving digital performance through search, social, and analytics. Our legacy is rooted in results-driven digital marketing, honed through years of navigating search engine evolutions, the rise of social platforms, and the growing importance of data. Our legacy is rooted in results-driven digital marketing,
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AWS Summit London 2025 – Innovation, Infrastructure, and the Strategic Gap Most Tech Companies Still Miss
GTM, Strategy“What does it take to build anything you imagine?”This was the opening question posed at AWS Summit London 2025 and it echoed throughout the day in more ways than one. Held at ExCeL London, the AWS Summit London 2025 was less of a product showcase and more of a vision statement. AWS made its stance
Why Your Sales Are Struggling & What High-Performers Know That You Don’t
GTM, StrategyThe unseen forces killing your pipeline (and how to fix them). I was sitting across from a CEO, let’s call her Sarah, who was visibly frustrated. “We’ve got a great product, a capable sales team, and a solid pipeline,” she said. “But deals keep stalling. Prospects go dark. It’s like we’re stuck in molasses.” Sarah’s
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