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Hiring an AI-Driven CMO The 10 Questions to Ask Marketing Leaders

Hiring an AI-Driven CMO? The 10 Questions to Ask Marketing Leaders 

B2B Marketing, GTM, Strategy

Hiring the right Chief Marketing Officer (CMO) is more crucial and more complex than ever. The challenge lies in filtering those who not only use AI but master it to drive growth, efficiency, and creativity. This article was inspired by a post on LinkedIn by the CMO Alliance that defences Maryanne Martire, a seasoned expert who has […]

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Driving Sales for CX Software and CCaaS

Driving Sales for CX Software and CCaaS

B2B Marketing, CCAAS, CX, GTM

Challenges and strategies driven by technological advancements and shifting customer expectations. The Customer Experience (CX) Software and Contact Center as a Service (CCaaS) sectors are experiencing rapid evolution, driven by technological advancements and shifting customer expectations. While these changes present opportunities, they also introduce significant challenges for sales professionals aiming to drive growth in this competitive

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Why a Strong ICP Is Useless Without a Smart GTM Strategy—And How to Get Both Right

Why a Strong ICP Is Useless Without a Smart GTM Strategy – How to Get Both Right

B2B Marketing, GTM, Strategy

Companies love to talk about their Ideal Customer Profile (ICP), but most stop short of leveraging it meaningfully. Without embedding the ICP into a holistic go-to-market (GTM) strategy, it’s just a fancy persona collecting digital dust. The truth is, a strong ICP only drives revenue when it’s wired into sales motions, marketing campaigns, product development,

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Strategies for Tech Companies to Thrive in 2025

Strategies for Tech Companies to Navigate & Thrive in 2025

B2B Marketing, GTM, Strategy

As we progress through 2025, the software industry is undergoing unprecedented transformations driven by technological advancements, evolving customer expectations, and emerging security threats.  Tech companies across various sectors must confront these challenges head-on to remain competitive and deliver value. This article examines the unique challenges faced by various software sectors. It emphasizes the necessity for adopting

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B2B Software Marketers  – put yourself in your customer’s shoes

B2B Marketing

There are 1,000,000+ software options to help any business streamline processes, become more efficient, or increase security.  How can they find the best solution for their business?  The main options:  Therefore, for a customer to find the best solution to their problem, they are reliant on a sea of products advertising in the best way

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How to track B2B marketing success when privacy policies are stricter than ever.

B2B Marketing

With third-party cookies and evolving privacy policies restricting traditional tracking methods, B2B SaaS, tech, and software marketers need to adopt alternative strategies for measuring marketing performance and attribution. Here’s how you can effectively track performance and attribution in a privacy-first world: 1. First-Party Data Collection 2. Server-Side Tracking 3. User-Based Attribution 4. Cookieless Tracking Tools

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Podcast Reggie James & Steve Preda

Reggie James Joins Steve Preda on the Management Blueprint Podcast

B2B Marketing, Podcast, Strategy

Insights for B2B Tech Leaders B2B tech leaders, if you aim to scale your business, sharpen your strategy, or prepare for an eventual exit, you won’t want to miss the latest episode of the Management Blueprint Podcast Hosted by Steve Preda, a seasoned business growth strategist, and best-selling author, brings on Reggie James as a

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Marketing and Selling CCaaS Software for Growth

Marketing and Selling CCaaS Software for Growth

B2B Marketing, Strategy

Providing superior customer service is not only a competitive advantage but also a necessity. Companies are increasingly turning to Contact Center as a Service (CCaaS) solutions to manage customer interactions in a flexible, scalable, and cost-effective way. As a cloud-based technology that handles all aspects of customer communication—whether voice, email, chat, or social media—CCaaS is

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