B2B Marketing

Reggie James Joins Steve Preda on the Management Blueprint Podcast

Insights for B2B Tech Leaders B2B tech leaders, if you aim to scale your business, sharpen your strategy, or prepare for an eventual exit, you won’t want to miss the latest episode of the Management Blueprint Podcast Hosted by Steve Preda, a seasoned business growth strategist, and best-selling author, brings on Reggie James as a […]

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Marketing and Selling CCaaS Software for Growth

B2B Marketing, Strategy

Providing superior customer service is not only a competitive advantage but also a necessity. Companies are increasingly turning to Contact Center as a Service (CCaaS) solutions to manage customer interactions in a flexible, scalable, and cost-effective way. As a cloud-based technology that handles all aspects of customer communication—whether voice, email, chat, or social media—CCaaS is

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Understanding Go-To-Market (GTM) Strategy – A Guide for Tech Leaders

B2B Marketing, Strategy

What is it, why is it important and how can you benefit? Scaling a business requires more than just innovative products and services. It demands a strategic approach to market entry and expansion, known as the Go-To-Market (GTM) strategy. For CEOs, CMOs, and CROs, understanding the nuances of GTM is not just a tactical necessity

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Establishing and Growing U.S. Tech and Software Companies in Europe

B2B Marketing, Strategy

Expanding into European markets is an enticing opportunity for U.S. tech and software companies seeking growth. With a population of over 740 million and a combined GDP surpassing $15 trillion, Europe offers significant potential. However, this potential comes with a complex landscape of diverse languages, cultures, regulatory frameworks, and market conditions. To succeed, U.S. companies

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How CMOs Can Build a High-Performance Marketing Team in 2024

B2B Marketing, Strategy

Essential Skills and Tools for Today\’s B2B Tech Marketers The B2B tech landscape never stands still., CMOs are central to the growth of their business, however today, CMOs are under constant pressure to deliver measurable results and drive growth. Building a high-performance marketing team is critical to achieving these goals. As we look towards the

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Differentiating Your Brand in a Competitive B2B Environment

B2B Marketing, Strategy

The B2B Tech landscape is competitive and complex, so standing out is more than a necessity—it\’s a survival strategy. As B2B tech leaders, differentiating your brand can be the key to long-term success. But what exactly is a brand, and how can you effectively set yours apart in a crowded market? This article dives into

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Crafting Your Ideal Customer Profile (ICP) for CMOs & CROs

B2B Marketing

A 5-step framework to help build your Ideal Customer Profile (ICP) Many people talk about Ideal Customer Profile (ICPs) ICPs and though like many 3-letter acronyms in the B2B space, it is bandied about, but never really discussed. This post is not about trying to give you the golden ticket on exactly how to, but

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The Cost of Acquiring Customers for B2B Tech Companies

B2B Marketing

The Dynamics of Customer Acquisition Costs B2B software is a unique marketplace. It’s also a competitive and fierce marketplace where innovation and competition collide. Understanding the metrics behind customer acquisition is paramount. One key metric that defines success or failure is the Cost of Acquiring a Customer (CAC). In this blog, we’ll delve into the

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Winning more qualified leads: A framework for CMOs

B2B Marketing

Video Transcript: CMOs I’m not here to sell you anything I’m simply here to share our process to help you address the key challenges that you’re facing today. The number one challenge that CMOS are telling us is that they are not getting enough sales qualified leads. You might be driving more traffic via LinkedIn,

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The True Path to Sustainable B2B Tech Growth: Patience, Investment, and Skill

B2B Marketing, Strategy

Dispelling the Myth of Overnight Success: Why Rushing Growth Can Harm Your Business Remember your first attempt at surfing? Did you ride the perfect wave immediately, or did you end up with a mouthful of seawater? Even after your tenth try, it was still tough, and you likely considered giving up. But you persevered, driven

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How to Write a Digital Marketing Brief

B2B Marketing, Strategy

This framework is key in helping shape a B2B strategy to reaching your objectives.

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Uncover your Organisations ‘Why’

B2B Marketing

Simon Sinek’s “Why” methodology suggests that businesses should focus on the “why” behind their ideas in order to create a powerful and appealing story that resonates with customers. By understanding why their business exists, entrepreneurs can better communicate their ideas to customers and stakeholders, which can ultimately lead to greater success. However, defining the “why”

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