The UK and US first, with other markets phased in and localised.
Case study. Bentley SYNCHRO
A nine to twelve month sales cycle. 30 per cent more qualified demo requests.
30%more qualified demo requests
85%growth in branded search impressions
54% to 70%impression share by month six
35%more direct sessions
01The challenge
Bentley SYNCHRO is a construction project management platform competing with established legacy software. Its sales cycles ran to a year or more and involved many stakeholders, from project owners and consultants to planners and field managers.
- Weaker brand visibility than established competitors.
- Sales cycles of nine to twelve months or more, with many people involved in each decision.
- No historical data in new international markets.
- Budget front-loaded into early campaign stages.
02What we did
Diagnosis first. Then a plan the team could run.
Personas for project owners, contractors, planners and procurement teams.
Performance insight to identify audience signals, forecast results and refine targeting.
Branded search, direct traffic and product content engagement tracked as indicators of growing demand.
A 60/40 split in favour of acquisition at first, then a shift to re-engagement.
Multi-touch attribution through HubSpot and Google Analytics.
03What happened next
Within six months, 58 per cent of conversions involved more than one touchpoint, confirming the case for a model built around long, multi-stakeholder decisions.
“We have already seen a 3 fold increase in contact acquisition.”
Where are your buyers getting stuck?
Bring an opportunity that stalled, an offer you struggle to explain or a market you want to reach.