You need to increase sales. Why are none of these the right reasons to choose an agency? Because you are simply following an archaic old fashioned model. It’s what businesses have done for decades, but does not mean that is the right way to go about these things! Marketing briefs are overrated Simply giving an […]
Why another marketing agency isn’t right for you? Read More »
Businesses often employ PPC (pay per click) agencies when they’re looking to substantially increase online sales. But before you start contacting PPC agencies in the hope of finding the right fit for your business, we’d urge you to pause and consider whether PPC is the right solution for your business. To help you, we’ve pulled
This framework is key in helping shape a B2B strategy to reaching your objectives.
Simon Sinek’s “Why” methodology suggests that businesses should focus on the “why” behind their ideas in order to create a powerful and appealing story that resonates with customers. By understanding why their business exists, entrepreneurs can better communicate their ideas to customers and stakeholders, which can ultimately lead to greater success. However, defining the “why”
Business misalignment can limit your organisation’s ability to grow. It can lead to stagnation for your finances and dissatisfaction among your stakeholders. Fortunately, it is completely possible to realign your business and put the problem right. In this blog, we look at what business misalignment is, how to recognise it and what you can do
How misalignment is damaging your business growth Read More »
All companies go through it, but when you hit a wall, you have some choices – the worst, is inaction, or to do nothing. This post looks at inaction in business and why is it a problem. Business inaction is when one element of a business comes to a stop, preventing business growth. Depending on
Branding is a complicated business. Brand managers have the awesome task of creating a brand that makes an impact, that buyers can relate to and that ultimately drives conversions. Not only that, but this brand has to be consistent across every touch point, from the tone of your website to your email signature. Let’s take
What is consistent branding and why does it matter? Read More »
Business goals are an essential part of business success. Without goals, we cannot measure the effectiveness of our businesses. But it’s also important that the goals we set are realistic. Our teams need achievable goals to motivate them and maintain good levels of productivity. In this blog, we take a closer look at the importance
How do I set achievable goals to drive business growth? Read More »
Every business wants more leads. We all know that more leads mean more business – this is why it’s easy to become focused on the numbers. However, the quality of those leads is also important. On their own, leads are not business. It is only when the lead becomes a buyer that your business grows.
What’s more important – lead quantity or lead quality? Read More »
Reggie James & Jim DeMicco In this episode, host Jim DeMicco of Skyline Studio is joined by Reggie James to discuss the topic ‘What is demand generation marketing?’ and how itcan boost your long-term marketing success. Reggie is an experienced digital strategist, a B2B growth specialist, and the founder and CEO of DigitalClarity. Jim and Reggie chat
What is demand generation? and how can it boost your long term success Read More »
Reggie James featured on Market Impact Insights Podcast Reggie talks to Connie Whitman of the Sales Game. Connie’s motivational quote for the day was by – Bob Lord, “The great thing about AI is that it can predict and learn in real time what the audience will be receptive to…[so we can] create a great value exchange between
Navigating the complexities of AI & digital marketing – 5th Feb 2024 Read More »
Reggie James with John Golden Podcast – 20th January 2024 The Evolution of Digital Marketing: A Conversation with Reggie James We recently had the pleasure of speaking with Reggie James, a distinguished expert in marketing and digital strategy and the founder of Digital Clarity. Our conversation revolved around the evolution of digital marketing. The importance of
The most effective strategies for digital marketing and branding success Read More »
