Insights

This is a 3 min read and may help you look at things differently. On October 16, 2001, Jim Collins wrote a game-changing book. That book was Good to Great. [Why Some Companies Make the Leap…and Others Don\’t] Collins researched 1,435 good companies and looked at their performance over 40 years. Of those companies, he

“your most valuable asset ― your attention”  Alex Hormozi Back in September 2010, Daniel Priestly wrote a book entitled, “Become a Key Person of Influence”. Or to give it\’s full title, “Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your

B2B content marketers can definitely learn a lot from super-consumer brands like Nike, Apple, and BMW. These brands have mastered the art of creating content that is both informative and engaging, and they have built strong relationships with their customers through their content. Lines have blurred since the pandemic as to how B2B buyers research

What’s the most important – where do you start? I often get asked, what’s more important? A Value Proposition, a Mission Statement, Company Slogan, or a Company Strapline? Well, they are all important elements of a business’s branding and messaging. They help customers understand or build a picture of the company they may be looking

This is a short post about building a strong brand in a crowded and competitive B2B market. It requires a strategic approach that involves several key elements. The most important thing is to go back to basics and remember t0 answer 3 core questions. What is the problem your business solves? Who do you solve