Insights

The most effective strategies for digital marketing and branding success

Reggie James with John Golden Podcast – 20th January 2024 The Evolution of Digital Marketing: A Conversation with Reggie James We recently had the pleasure of speaking with Reggie James, a distinguished expert in marketing and digital strategy and the founder of Digital Clarity. Our conversation revolved around the evolution of digital marketing. The importance of […]

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Demystifying B2B tech marketing

B2B Marketing, Podcast

Reggie James featured on the Market Technology Podcast – 10th January 2024 In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strategic approach over short-term distractions. ————-Marketing Technology Podcast

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Transforming your digital marketing experience

Podcast

Reggie James featured on The Market Impact Insights Podcast – 19th December 2023 Digital Clarity founder Reggie James shares breakthrough digital marketing strategies that accelerate B2B revenue and drive competitive advantage. Now is the time to embrace new technologies like AI to transform marketing execution in delivering true ROI About Market Impact Insights Market Impact

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The Importance of Investing in Brand Marketing for B2B Tech Companies

B2B Marketing, Strategy

In his great book The First Dancer: How to be the first among equals and attract unlimited opportunities. Majid Kazmi said, “You have to ask the question to get the answer, even though asking the question means you didn’t know.” It may sound paradoxical, but strength comes from vulnerability. Talking to tech CEOs of tech

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How AI is Revolutionizing B2B Marketing

B2B Marketing

A practical guide for senior marketing specialists, CMOs, and the C-suite, on the benefits of using AI for B2B organizations. What are the big challenges of Ai for organizations The rise of artificial intelligence is transforming business. For B2B chief marketing officers and senior marketing specialists, AI presents game-changing opportunities to increase efficiency, insights, and

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Reggie James featured on The Stock Day Podcast – 29th August 2023

Podcast

The Stock Day Podcast welcomed Digital Brand Media & Marketing Group, Inc.(DBMM)(“the Company”), the parent company of Digital Clarity, a 100% owned operating subsidiary. Director, COO and Senior Vice President of Marketing, Reggie James, joined Stock Day host Everett Jolly. https://open.spotify.com/embed/episode/3WYk3FTyN4ksSBMW840Ks7?utm_source=generator

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Measurable Results for Your B2B SaaS and Tech Company

B2B Marketing

Are you a CEO or CMO looking to take your B2B company in the SaaS and tech industry to new heights? With over 20 years experience Digital Clarity, understand the challenges you face in a rapidly evolving market. That\’s why we\’re here to help you leverage our experience and expertise, providing you with a clear

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Leveraging ChatGPT for Effective B2B Marketing on Social Media

B2B Marketing

As B2B marketers, it\’s crucial to stay ahead of the curve and leverage emerging technologies to connect with your target audience effectively. Unless you\’ve been sleeping under a rock, one such tool that has gained significant popularity is ChatGPT, a powerful language model that can assist you in engaging with potential customers. In this article,

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Google Analytics 4: Everything You Need to Know

Strategy

How to Move from Google Analytics to GA4. Google Analytics 4 (GA4) is the latest version of Google\’s popular analytics platform. It offers a number of advantages over the previous version, Universal Analytics (UA), including: Cross-platform tracking: GA4 can track users across multiple devices and platforms, giving you a more complete view of their behaviour.

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From Good to Great – The Flywheel Methodology

B2B Marketing, Strategy

This is a 3 min read and may help you look at things differently. On October 16, 2001, Jim Collins wrote a game-changing book. That book was Good to Great. [Why Some Companies Make the Leap…and Others Don\’t] Collins researched 1,435 good companies and looked at their performance over 40 years. Of those companies, he

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The Importance of B2B CEOs being Key Persons of Influence

B2B Marketing, Strategy

“your most valuable asset ― your attention” Alex Hormozi Back in September 2010, Daniel Priestly wrote a book entitled, “Become a Key Person of Influence”. Or to give it\’s full title, “Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your

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What Nike, Apple, & BMW Can Teach B2B Content Marketers

B2B Marketing, Strategy

B2B content marketers can definitely learn a lot from super-consumer brands like Nike, Apple, and BMW. These brands have mastered the art of creating content that is both informative and engaging, and they have built strong relationships with their customers through their content. Lines have blurred since the pandemic as to how B2B buyers research

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