If you\’re reading this blog post, then you\’re almost certainly struggling to get a steady supply of qualified new business opportunities – even though you may be marketing and have been selling online for a number of years. It\’s not your fault. For years, marketers were told that all they needed to do to get […]
This is a guide to help you write a successful blog. This guide will give you a framework to write successful blogs and achieve your desired results. Blogs are great, though blogs that educate, inform and entertain are even better. So, let’s start at the beginning. Who am I and why should you listen to
Can we really expect ourselves to excel when we are not looking after our basic needs?
As we head into the festive part of December 2022, in this final 3 part series of B2B Marketing, it is a good time to look at some predictions for 2023.
The value of asking why and how we can delve deeper into problems
Hands up who really knows what the Metaverse is and more importantly what it means for your organisation.
CX is important, but lack of communication on its value is creating a rod for its own back. I was lucky enough to attend the Engage Customer Summit at the Westminster Park Plaza, London on November 15, 2022. I was invited as a guest by the Customer Experience (CX) Guru that is Gerry Brown. There
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Demand Generation (or DemandGen), seems to be gathering a lot of momentum at the moment. Its big brother, Lead Generation (LeadGen) is sulking in the corner as this sibling rivalry continues to gathers pace. So what is it and why has it gathered such momentum? Before we do, let\’s briefly look at Lead generation. What
Today in part 2 we look at Demand Generation. What is it? How does it compare to Lead Generation. More show notes to come. Hope you enjoy it.
How to do B2B marketing better There has never been a better time for B2B companies right now – across the board. The traditional routes to market for companies have become more streamlined and buying intent is more accessible. The challenge however is to understand the shift in mindset as to how B2B buyers move
Any of you working with Google Ads and constantly finding ads limited due to trademark policies? Then this post is for you. Back in the early days when I was working on a “Google AdWords” account for an insurance company, I had the opposite problem to today\’s frustration. The company was Budget Insurance and all
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