Insights

What’s the most important – where do you start? I often get asked, what’s more important? A Value Proposition, a Mission Statement, Company Slogan, or a Company Strapline? Well, they are all important elements of a business’s branding and messaging. They help customers understand or build a picture of the company they may be looking […]

This is a short post about building a strong brand in a crowded and competitive B2B market. It requires a strategic approach that involves several key elements. The most important thing is to go back to basics and remember t0 answer 3 core questions. What is the problem your business solves? Who do you solve

Albert Einstein said, “Insanity is doing the same thing over and over and expecting different results.” So much marketing is wasted, yet most organisations continue doing the same thing hoping for a different result. While there may be some interesting parallels between certain science disciplines and marketing strategy, it is important to note that they

Rudyard Kipling said in his Barrack-Room Ballads in 1892: \’Oh, East is East, and West is West, and never the twain shall meet’. Though we have a perception of the meaning, it is best summed up by the Cambridge Dictionary which describes the idiom as, \”said when two things or people are completely different, unsuitable

Thomas John Watson Snr. – the American businessman and former Chairman and CEO of IBM (1914–1956) said, \”Nothing happens until a sale is made\”. As a strategic B2B marketing consultancy business, we are often asked about the relationship between marketing and sales.  It’s one of the most important areas of work we do.  Evaluating leads

Your brand is important. In an always-on, digital world, it is most likely the first thing your customers, investors, and colleagues will interact with. Many businesses look at brand in isolation but rarely tie it into resilience and forward planning. In today\’s rapidly changing digital world, business resilience is essential for C-suite leaders. Companies that

How many times has this conversation been had? A – \’We want more leads\’ B – \’Do you want more leads or just better quality leads?\’ A – \’Mmm?…Both\’ B – \’What\’s more important if you can chose one\’ A – \’Better quality leads, then more of those\’ The very first step is to understand

It can be difficult for businesses to remain consistent online.  Inconsistency of messaging, inconsistency of regular action, inconsistency of tone, imagery, naming conventions, reporting, process, the list goes on. 3 reasons businesses are so inconsistent online Lack of consistent branding: Without a unified brand image across all platforms, businesses can appear disjointed online Inadequate management:

When we talk about inaction in business, this can occur at a number of levels. Lack of direction from senior business members. Lack of action on day to day tasks. Or completely missed activities due to no clear allocation of responsibilities. Inaction can occur for a variety of reasons. It could be due to a

Do you have a \’why\’ or is the definition of your organisation simply woolly? Establishing the why behind your business idea is important because it helps to define the purpose of the business and its mission. This purpose and mission serve as a roadmap for decision making, as well as a source of motivation for