How to do B2B marketing better There has never been a better time for B2B companies right now – across the board. The traditional routes to market for companies have become more streamlined and buying intent is more accessible. The challenge however is to understand the shift in mindset as to how B2B buyers move […]
Any of you working with Google Ads and constantly finding ads limited due to trademark policies? Then this post is for you. Back in the early days when I was working on a “Google AdWords” account for an insurance company, I had the opposite problem to today\’s frustration. The company was Budget Insurance and all
How to get past Google\’s stupid trademark policies Read More »
How to tell a Story: The Rule of Three — — — — — — — — — — — — — — Act I: Get Your Character up a Tree Act II: Throw Rocks at Him Act III: Get Him Down — — — — — — — — — — — — —
B2B Marketing Part1 – The Changing landscape What has it changed – 4 core areas People doing or taking a traditional approach need to add or complement their marketing armory. Come back for the next part and the others to learn more about: Remember, we need to: “Create conversation not conversion”.
So the big Digital Transformation (DTX) and Unified Communications Expo (UXC) 2022 closed their doors last week at the ExCel in London’s Docklands. There are quite a few findings from this event and I think this year more than other years was quite significant. The Event Firstly, it seems that the big trade shows are
A very short podcast note to share the passing of our monarch, Queen Elizabeth 2nd. A sad day as it come a few months after my own mother passed away. An end of an era and a new era begins with Charles 3rd. The Queen is dead. Long live the King. #godsavethequeen #thequeen #rip
Charise Garcia of Health Coach Kitchen talk to Reggie about her perspective on life, business and wellness. Charise Garcia amongst other things, is a holistic health coach, mother, entrepreneur, and all-round wonderful human being. Charise has launched Health Coach Kitchen, a series of wellbeing programmes, set in a cookery school setting. In Charise\’s own words,
After a short and grateful break in the Ionian, I had a meeting with a very talented and ambitious CEO who runs a blockchain business. 4 years old and with a team of about 50, mainly developers and system architects, they are well-funded and gaining traction with all the noise created by the metaverse and
We’ve passed the halfway point of 2022.The recent LinkedIn Global State of Sales 2022 Report stated, “About 1/3 of sellers (31%) say that they have ‘closed’ deals over $500,000 without ever meeting the buyer face to face…” This number is up on the previous year and is more than likely to grow.These are ‘closed’ deals.
Here is a typical scenario that is still happening today. Scenario A software buyer sees a piece of gated content about a topic she is interested in on LinkedIn. She adds her details to receive the content (a book, video, white paper etc.) She receives this and reads with interest. Sales count this as a
It’s August 2022. A month of huge change – locally and around the world.Interest rate rises, the spectre of stagflation, rising energy costs, on-going war in Ukraine…and it goes on. There is also talk of a recession, many arguing we’re technically in a recession already.With all this going on, how do company directors, CEOs and
