Strategy

The never ending debate over the best method of marketing your business digitally continues. Paid or organic?

3 tips to help B2B brands increase engagement on social media B2B brands are increasing their content creation but are you just creating more thoughtless drivel to clog up already overwhelmed social media feeds? So, let\’s start at the beginning. What do we mean by ‘engagement’? Engagement on social media can be measured by the

Cold-calling isn\’t fun for anyone, and neither is it effective. Take a look at 3 ways to fill your funnel with warm leads.

Why should a potential customer buy from you? What distinguishes you from the competition? Here we look at three areas that can help define your business\’s value proposition. As the lockdown begins to ease in the UK and we head towards (another) sense of normality, many brands are still struggling to stand out to potential

An easy to follow guide on calculating a realistic Cost Per Qualified (CPQ) lead.

The Pareto Principle, referred to as the 80/20 rule, is often underestimated by companies when they embark on their marketing or new business acquisition.  Here, we look at what it is, how it is applied and how you can improve your marketing using the principle. Searching for answers Having been in marketing and advertising longer

The Cryptocurrency (Crypto) and Blockchain environments are different to traditional markets. Their marketing has to be different too. With all the talk being about Bitcoin, Ethereum and NFTs, this post looks at how companies operating in the Decentralised finance and Blockchain space can make the most of their brand. Like most emerging markets, Cryptocurrencies have

You may have read or seen numerous reports recently about something called an NFT.

Google have made changes to their reporting on business profiles. What are these new metrics and how can you use them to your advantage?

Why do some companies succeed while others go round in circles? Bill Gates is famous for saying, “If I was down to my last dollar, I would spend it on PR” Though this was said in the days before the internet, social media and digital marketing, we can clearly see that Bill, like many entrepreneurs,

Every business has a concept of who their ideal customer is, no matter the industry. When did you last review yours?

If you don’t know what’s working, how can you make informed decisions about where to spend marketing budgets? More importantly, how can you maximise your ROI?