Reggie talks about why B2B marketers shouldn’t be spending time and money convincing out-of-market buyers to consider a purchase but instead invest in making every buyer remember their brand next time they need.
It\’s about the experience baby! Learn how the market is shifting in B2B. Read More »
Just thought I\’d share this post having recently listened to Jim Stengel’s excellent CMO Podcast which featured Gary Vaynerchuk. It may help refocus your thought process when planning an approach to your marketing strategy, a pitch or content. The struggle for many companies is real as they try to cut through the noise, especially in
Jim Stengel and Gary Vaynerchuk on The CMO Podcast Read More »
LinkedIn made some big updates to its platform and services over the last few days. On June 8th, Jim Habig who is Vice President of Marketing at LinkedIn Marketing Solutions published a post where he highlighted that: \”81% of senior B2B marketers globally believe B2B brands are increasingly producing creative campaigns that rival
Many companies are marketing and using online channels and failing to make any impact, let alone achieve their objectives. Businesses are repeating the same processes over again, using the same agencies or copying the competition. The result is a race to the bottom. It is almost impossible to grow your business without any form
Lots of changes in the podcast world. Anchor and Spotify have added new features so will look to implement these in forthcoming episodes.
A brief overview of the software and solutions addressing the needs of the ever changing construction industry. From drones the 3d visualisation as well as Geo and Eco management.
Digital Construction Week 2022 at London\’s Excel Docklands Read More »
Results of Social Media survey by Sprout Social. Looking at AI / POV / VR etc.
I recently read a great post by Marcus Sheridan on LinkedIn. It was a topic that I’ve been bleating about for a number of years and one that we discuss with our clients here at Digital Clarity. The topic is about the blurring of lines between Business-to-Business marketing (B2B) and Business-to-Consumer (B2C) marketing. LinkedIn as
After just under a year of launch, Facebook is looking to sunset it’s podcast platform Soundbites.
Facebook (Meta) looks to leave the podcast world Read More »
Albert Einstein said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” I was approached by a prospective client last week who was keen to use our firms services to help drive new sales – leads. They were referred to us
Lots of people talking about the blurring of lines between B2B and B2C. McKinsey report talks about the importance of a multi-channel approach for engaging with new sales prospects, winning new business and keeping customer loyalty #b2b #omnichannel #b2bmarketing
Understanding the B2B omnichannel courtesy of McKinsey Read More »
