Lots of people talking about the blurring of lines between B2B and B2C. McKinsey report talks about the importance of a multi-channel approach for engaging with new sales prospects, winning new business and keeping customer loyalty #b2b #omnichannel #b2bmarketing
Insights. Podcast
Understanding the B2B omnichannel courtesy of McKinsey
B2B Marketing, GTM, Podcast, Strategy
Why sales and marketing alignment fails even when everyone is doing the right things
Good data and real effort, yet the organisation still does not move forward together. Why that happens.
Read B2B Marketing, Podcast, StrategyReggie James Joins Steve Preda on the Management Blueprint Podcast
Insights for B2B Tech Leaders B2B tech leaders, if you aim to scale your business, sharpen your strategy, or prepare for an eventual exit, you won’t…
Read PodcastReggie James appears on David Meltzer’s Office Hours
Reggie James, Founder of digital marketing management consultancy, Digital Clarity, was invited to participate in “Office Hours“ this morning, a successful online podcast by David Meltzer and now in its 610th episode.
Read PodcastWhat is demand generation? and how can it boost your long term success
Reggie James & Jim DeMicco In this episode, host Jim DeMicco of Skyline Studio is joined by Reggie James to discuss the topic ‘What is demand generation marketing?’…
ReadSeeing the same issue across several deals?
Bring the opportunities to a conversation. We’ll look at what they have in common and what to fix first.
A 25-minute conversation. No preparation required.