Insights

B2B Marketing Part1 – The Changing landscape What has it changed – 4 core areas People doing or taking a traditional approach need to add or complement their marketing armory. Come back for the next part and the others to learn more about: Remember, we need to: “Create conversation not conversion”.

An overview of what’s to come.

A very short podcast note to share the passing of our monarch, Queen Elizabeth 2nd. A sad day as it come a few months after my own mother passed away. An end of an era and a new era begins with Charles 3rd. The Queen is dead. Long live the King. #godsavethequeen #thequeen #rip

Charise Garcia of Health Coach Kitchen talk to Reggie about her perspective on life, business and wellness. Charise Garcia amongst other things, is a holistic health coach, mother, entrepreneur, and all-round wonderful human being. Charise has launched Health Coach Kitchen, a series of wellbeing programmes, set in a cookery school setting. In Charise\’s own words,

We’ve passed the halfway point of 2022.The recent LinkedIn Global State of Sales 2022 Report stated, “About 1/3 of sellers (31%) say that they have ‘closed’ deals over $500,000 without ever meeting the buyer face to face…”  This number is up on the previous year and is more than likely to grow.These are ‘closed’ deals.

It’s August 2022. A month of huge change – locally and around the world.Interest rate rises, the spectre of stagflation, rising energy costs, on-going war in Ukraine…and it goes on. There is also talk of a recession, many arguing we’re technically in a recession already.With all this going on, how do company directors, CEOs and

Reggie talks about why B2B marketers shouldn’t be spending time and money convincing out-of-market buyers to consider a purchase but instead invest in making every buyer remember their brand next time they need.