Many companies are marketing and using online channels and failing to make any impact, let alone achieve their objectives. Businesses are repeating the same processes over again, using the same agencies or copying the competition. The result is a race to the bottom. It is almost impossible to grow your business without any form […]
Lots of changes in the podcast world. Anchor and Spotify have added new features so will look to implement these in forthcoming episodes.
A brief overview of the software and solutions addressing the needs of the ever changing construction industry. From drones the 3d visualisation as well as Geo and Eco management.
Digital Construction Week 2022 at London\’s Excel Docklands Read More »
Results of Social Media survey by Sprout Social. Looking at AI / POV / VR etc.
I recently read a great post by Marcus Sheridan on LinkedIn. It was a topic that I’ve been bleating about for a number of years and one that we discuss with our clients here at Digital Clarity. The topic is about the blurring of lines between Business-to-Business marketing (B2B) and Business-to-Consumer (B2C) marketing. LinkedIn as
After just under a year of launch, Facebook is looking to sunset it’s podcast platform Soundbites.
Facebook (Meta) looks to leave the podcast world Read More »
Albert Einstein said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” I was approached by a prospective client last week who was keen to use our firms services to help drive new sales – leads. They were referred to us
Lots of people talking about the blurring of lines between B2B and B2C. McKinsey report talks about the importance of a multi-channel approach for engaging with new sales prospects, winning new business and keeping customer loyalty #b2b #omnichannel #b2bmarketing
Understanding the B2B omnichannel courtesy of McKinsey Read More »
A recent post by Marcus Sheridan on LinkedIn has led to this post. Prompting me to discuss how we should think about our buyers needs more deeply.
After the last 2 years we’ve been through a lot of change and many people are struggling. You may be yourself. If we give time to others or least challenge ourselves to – It can really help people when they need a friendly ear or hear a voice.
Why integration of the right digital marketing strategy can deliver a seamless customer experience for your brand. After an absence of almost 2 years, I was delighted to attend DISRUPT 2022. Set firmly in the contact centre space, the event is part of what companies are looking to embrace and a key component of Digital
