Unfortunately, many companies set unclear, unrealistic, and unattainable goals. Maybe because their expectations are too high, or they are unaware of the resources they have to invest in order to achieve such goals. This always comes back to some basic questions: How have you arrived at these goals? What data has been used to plan […]
So, you\’re spending money on marketing, advertising, and creating well-received content. You may be doing other outreach that is beginning to resonate with your audience. Great news, you\’re getting traffic to your website – still the number 1 due diligence tool for many B2B brands passively looking at your business and deciding if you are
If you\’re reading this blog post, then you\’re almost certainly struggling to get a steady supply of qualified new business opportunities – even though you may be marketing and have been selling online for a number of years. It\’s not your fault. For years, marketers were told that all they needed to do to get
This is a guide to help you write a successful blog. This guide will give you a framework to write successful blogs and achieve your desired results. Blogs are great, though blogs that educate, inform and entertain are even better. So, let’s start at the beginning. Who am I and why should you listen to
Can we really expect ourselves to excel when we are not looking after our basic needs?
As we head into the festive part of December 2022, in this final 3 part series of B2B Marketing, it is a good time to look at some predictions for 2023.
The value of asking why and how we can delve deeper into problems
Hands up who really knows what the Metaverse is and more importantly what it means for your organisation.
CX is important, but lack of communication on its value is creating a rod for its own back. I was lucky enough to attend the Engage Customer Summit at the Westminster Park Plaza, London on November 15, 2022. I was invited as a guest by the Customer Experience (CX) Guru that is Gerry Brown. There
How Marketing Can Add Value to Customer Experience (CX) Read More »
Demand Generation (or DemandGen), seems to be gathering a lot of momentum at the moment. Its big brother, Lead Generation (LeadGen) is sulking in the corner as this sibling rivalry continues to gathers pace. So what is it and why has it gathered such momentum? Before we do, let\’s briefly look at Lead generation. What
Today in part 2 we look at Demand Generation. What is it? How does it compare to Lead Generation. More show notes to come. Hope you enjoy it.
