Branding is a complicated business. Brand managers have the awesome task of creating a brand that makes an impact, that buyers can relate to and that ultimately drives conversions. Not only that, but this brand has to be consistent across every touch point, from the tone of your website to your email signature. Let’s take […]
What is consistent branding and why does it matter? Read More »
Every business wants more leads. We all know that more leads mean more business – this is why it’s easy to become focused on the numbers. However, the quality of those leads is also important. On their own, leads are not business. It is only when the lead becomes a buyer that your business grows.
What’s more important – lead quantity or lead quality? Read More »
In his great book The First Dancer: How to be the first among equals and attract unlimited opportunities. Majid Kazmi said, “You have to ask the question to get the answer, even though asking the question means you didn’t know.” It may sound paradoxical, but strength comes from vulnerability. Talking to tech CEOs of tech
The Importance of Investing in Brand Marketing for B2B Tech Companies Read More »
How to Move from Google Analytics to GA4. Google Analytics 4 (GA4) is the latest version of Google\’s popular analytics platform. It offers a number of advantages over the previous version, Universal Analytics (UA), including: Cross-platform tracking: GA4 can track users across multiple devices and platforms, giving you a more complete view of their behaviour.
This is a 3 min read and may help you look at things differently. On October 16, 2001, Jim Collins wrote a game-changing book. That book was Good to Great. [Why Some Companies Make the Leap…and Others Don\’t] Collins researched 1,435 good companies and looked at their performance over 40 years. Of those companies, he
“your most valuable asset ― your attention” Alex Hormozi Back in September 2010, Daniel Priestly wrote a book entitled, “Become a Key Person of Influence”. Or to give it\’s full title, “Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your
The Importance of B2B CEOs being Key Persons of Influence Read More »
B2B content marketers can definitely learn a lot from super-consumer brands like Nike, Apple, and BMW. These brands have mastered the art of creating content that is both informative and engaging, and they have built strong relationships with their customers through their content. Lines have blurred since the pandemic as to how B2B buyers research
What Nike, Apple, & BMW Can Teach B2B Content Marketers Read More »
What’s the most important – where do you start? I often get asked, what’s more important? A Value Proposition, a Mission Statement, Company Slogan, or a Company Strapline? Well, they are all important elements of a business’s branding and messaging. They help customers understand or build a picture of the company they may be looking
Value Proposition v Mission Statement v Company Strapline Read More »
Digital transformation is essential for companies because it enables them to stay competitive in today\’s rapidly evolving business landscape. By leveraging digital technologies, businesses can streamline their operations, reduce costs, and gain valuable insights into customer behaviour, enabling them to deliver better products and services. What is Digital Transformation Digital transformation refers to the integration
This is a short post about building a strong brand in a crowded and competitive B2B market. It requires a strategic approach that involves several key elements. The most important thing is to go back to basics and remember t0 answer 3 core questions. What is the problem your business solves? Who do you solve
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Albert Einstein said, “Insanity is doing the same thing over and over and expecting different results.” So much marketing is wasted, yet most organisations continue doing the same thing hoping for a different result. While there may be some interesting parallels between certain science disciplines and marketing strategy, it is important to note that they
The importance of experienced marketing strategy consultants Read More »
Rudyard Kipling said in his Barrack-Room Ballads in 1892: \’Oh, East is East, and West is West, and never the twain shall meet’. Though we have a perception of the meaning, it is best summed up by the Cambridge Dictionary which describes the idiom as, \”said when two things or people are completely different, unsuitable
How to build a strong relationship between sales and marketing Read More »
