Branding is a complicated business. Brand managers have the awesome task of creating a brand that makes an impact, that buyers can relate to and that ultimately drives conversions. Not only that, but this brand has to be consistent across every touch point, from the tone of your website to your email signature. Let’s take […]
What is consistent branding and why does it matter? Read More »
Business goals are an essential part of business success. Without goals, we cannot measure the effectiveness of our businesses. But it’s also important that the goals we set are realistic. Our teams need achievable goals to motivate them and maintain good levels of productivity. In this blog, we take a closer look at the importance
How do I set achievable goals to drive business growth? Read More »
Every business wants more leads. We all know that more leads mean more business – this is why it’s easy to become focused on the numbers. However, the quality of those leads is also important. On their own, leads are not business. It is only when the lead becomes a buyer that your business grows.
What’s more important – lead quantity or lead quality? Read More »
Reggie James featured on the Market Technology Podcast – 10th January 2024 In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strategic approach over short-term distractions. ————-Marketing Technology Podcast
In his great book The First Dancer: How to be the first among equals and attract unlimited opportunities. Majid Kazmi said, “You have to ask the question to get the answer, even though asking the question means you didn’t know.” It may sound paradoxical, but strength comes from vulnerability. Talking to tech CEOs of tech
The Importance of Investing in Brand Marketing for B2B Tech Companies Read More »
A practical guide for senior marketing specialists, CMOs, and the C-suite, on the benefits of using AI for B2B organizations. What are the big challenges of Ai for organizations The rise of artificial intelligence is transforming business. For B2B chief marketing officers and senior marketing specialists, AI presents game-changing opportunities to increase efficiency, insights, and
Are you a CEO or CMO looking to take your B2B company in the SaaS and tech industry to new heights? With over 20 years experience Digital Clarity, understand the challenges you face in a rapidly evolving market. That\’s why we\’re here to help you leverage our experience and expertise, providing you with a clear
Measurable Results for Your B2B SaaS and Tech Company Read More »
As B2B marketers, it\’s crucial to stay ahead of the curve and leverage emerging technologies to connect with your target audience effectively. Unless you\’ve been sleeping under a rock, one such tool that has gained significant popularity is ChatGPT, a powerful language model that can assist you in engaging with potential customers. In this article,
Leveraging ChatGPT for Effective B2B Marketing on Social Media Read More »
This is a 3 min read and may help you look at things differently. On October 16, 2001, Jim Collins wrote a game-changing book. That book was Good to Great. [Why Some Companies Make the Leap…and Others Don\’t] Collins researched 1,435 good companies and looked at their performance over 40 years. Of those companies, he
“your most valuable asset ― your attention” Alex Hormozi Back in September 2010, Daniel Priestly wrote a book entitled, “Become a Key Person of Influence”. Or to give it\’s full title, “Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your
The Importance of B2B CEOs being Key Persons of Influence Read More »
B2B content marketers can definitely learn a lot from super-consumer brands like Nike, Apple, and BMW. These brands have mastered the art of creating content that is both informative and engaging, and they have built strong relationships with their customers through their content. Lines have blurred since the pandemic as to how B2B buyers research
What Nike, Apple, & BMW Can Teach B2B Content Marketers Read More »
What’s the most important – where do you start? I often get asked, what’s more important? A Value Proposition, a Mission Statement, Company Slogan, or a Company Strapline? Well, they are all important elements of a business’s branding and messaging. They help customers understand or build a picture of the company they may be looking
Value Proposition v Mission Statement v Company Strapline Read More »
