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Hiring an AI-Driven CMO The 10 Questions to Ask Marketing Leaders

Hiring an AI-Driven CMO? The 10 Questions to Ask Marketing Leaders 

B2B Marketing, GTM, Strategy

Hiring the right Chief Marketing Officer (CMO) is more crucial and more complex than ever. The challenge lies in filtering those who not only use AI but master it to drive growth, efficiency, and creativity. This article was inspired by a post on LinkedIn by the CMO Alliance that defences Maryanne Martire, a seasoned expert who has […]

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How AI Agents Are Reshaping Enterprise Productivity

Thought to Action: How AI Agents Are Reshaping Enterprise Productivity

GTM, Strategy

Insights from McKinsey on the Strategic Role of AI Agents in Driving Business Transformation Based on McKinsey’s article: What is an AI agent?​ Introduction In their recent publication, McKinsey & Company delves into the evolving landscape of artificial intelligence, spotlighting the emergence of AI agents as pivotal tools in enterprise transformation. These agents, powered by

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Driving Sales for CX Software and CCaaS

Driving Sales for CX Software and CCaaS

B2B Marketing, CCAAS, CX, GTM

Challenges and strategies driven by technological advancements and shifting customer expectations. The Customer Experience (CX) Software and Contact Center as a Service (CCaaS) sectors are experiencing rapid evolution, driven by technological advancements and shifting customer expectations. While these changes present opportunities, they also introduce significant challenges for sales professionals aiming to drive growth in this competitive

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Why a Strong ICP Is Useless Without a Smart GTM Strategy—And How to Get Both Right

Why a Strong ICP Is Useless Without a Smart GTM Strategy – How to Get Both Right

B2B Marketing, GTM, Strategy

Companies love to talk about their Ideal Customer Profile (ICP), but most stop short of leveraging it meaningfully. Without embedding the ICP into a holistic go-to-market (GTM) strategy, it’s just a fancy persona collecting digital dust. The truth is, a strong ICP only drives revenue when it’s wired into sales motions, marketing campaigns, product development,

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Strategies for Tech Companies to Thrive in 2025

Strategies for Tech Companies to Navigate & Thrive in 2025

B2B Marketing, GTM, Strategy

As we progress through 2025, the software industry is undergoing unprecedented transformations driven by technological advancements, evolving customer expectations, and emerging security threats.  Tech companies across various sectors must confront these challenges head-on to remain competitive and deliver value. This article examines the unique challenges faced by various software sectors. It emphasizes the necessity for adopting

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The Evolution and Future of Go-To-Market (GTM) Strategies in the Age of AI

The Evolution & Future of Go-To-Market Strategies (GTM) in the Age of AI

Strategy

A Go-To-Market (GTM) strategy is paramount to introduce products or services effectively. This comprehensive plan delineates how a company delivers its value proposition to customers and seeks to achieve a competitive edge in the market. As artificial intelligence (AI) continues to permeate various business functions, its integration into GTM strategies transforms traditional approaches, offering unprecedented

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Bridging the gap between Strategy and Operations

Bridging the Gap Between Strategy and Operations

Strategy

In the first quarter of 2025, Gartner’s Chief Marketing Officer (CMO) Journal presents a comprehensive analysis of the evolving landscape that CMOs must navigate. Amid economic and political uncertainties and rapid technological advancements. CMOs are under increasing pressure to drive growth and support cross-functional initiatives. This article looks at the key insights from the Gartner CMO Journal,

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B2B Software Marketers  – put yourself in your customer’s shoes

B2B Marketing

There are 1,000,000+ software options to help any business streamline processes, become more efficient, or increase security.  How can they find the best solution for their business?  The main options:  Therefore, for a customer to find the best solution to their problem, they are reliant on a sea of products advertising in the best way

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