Insights

Why Sales or Marketing Alone Won’t Drive Growth: The Case for Unified GTM Strategy

B2B companies with misaligned sales and marketing teams lose an estimated $1 trillion annually in wasted efforts and decreased productivity. For a billion-dollar company, poor alignment costs an average of 10% of revenue per year, that’s $100 million in lost opportunity walking out the door. Yet despite these staggering figures, most B2B technology companies continue […]

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The AI Reckoning: Why 80% of Your AI Projects Are About to Fail (And How the 20% Will Win)

AI Search, GTM, Strategy

80% fail. 20% transform their business. The difference isn’t technology—it’s governance, strategy, and execution discipline. Which group are you in? Let me guess: You’ve spent the last 18 months in “AI exploration mode.” You’ve run pilots. You’ve attended webinars. You’ve tasked someone to “look into AI agents.” Your competitors are doing the same thing. And

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Why Tech Leaders Must Embrace Answer Engine Optimization (AEO) Now

AI Search

How AI search is destroying traditional traffic sources and what tech leaders must do about it. The internet you built your business on is disappearing. Not slowly. Not gradually. Right now, at a pace that should terrify every tech leader still relying on traditional SEO to drive revenue. Nearly 90% of businesses are worried about

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Product-Market Fit for B2B SaaS: A CEO’s Guide to Measurement That Actually Works

PMF, Strategy

Why Traditional PMF Metrics Fail Early-Stage Companies ALSO READ OUR Top 7 questions about product-market fit for B2B SaaS CEOs – with answers If you’re a B2B SaaS CEO struggling to figure out whether you’ve actually achieved product-market fit, you’re not alone. The honest truth is that traditional metrics don’t help much in the early

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We need more leads. More pipeline. More marketing momentum.

Let me show you something no one is talking about…

GTM, Strategy

The quiet growth killer inside every tech company. Every tech CEO I meet tells me the same thing in different words: “We need more leads. More pipeline. More marketing momentum.” They’re wrong. The problem isn’t lack of leads — it’s invisible revenue leakage. It’s the quiet killer sitting between marketing, sales, and product — costing

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Do you trust Google to write your budget strategy?

Strategy

In a Think with Google article posted last week Google says “fixed marketing budgets are holding you back.” Let me translate: “Give us unlimited spend on Search ads.” Their argument sounds compelling initially, 20% more conversions if you’re “budget agile”. But here’s what they conveniently leave out: The Circular Logic Problem: Google recommends Performance Max

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REPORT

AI Search, B2B Marketing, GTM, Strategy

The AI Transformation of B2B Go-to-Market Strategy A 2025 Executive Report on the Fundamental Restructuring of Commercial Operations Report EditorReggie JamesLinkedIn Profile Publication DateOctober 2025 Report ClassificationStrategic Insights | Marketing & Sales Transformation DOWNLOAD THE REPORT – REPORT The AI Transformation of B2B Go-to-Market Strategy Table of Contents Executive Summary ………………………………………………………………………. 3 Key Findings at

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Your best salespeople are why you’re missing your numbers

Strategy

You’re 23% behind on revenue. The board meeting is in two weeks. And here’s what you’re probably not understanding… Your top performers are the problem. Not because they’re underperforming. Because you’ve built your entire growth strategy around replicating what they do naturally, and it doesn’t scale. Let’s look at the numbers Your best rep closes

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We built it, nobody bought it: The brutal cost of building in isolation

GTM, Strategy

The story goes like this: No customers. No revenue. No traction. Everyone in tech has seen it. Some have lived it. The pain cuts deep because the team worked hard. But they worked in isolation. The hidden graveyard CB Insights analyzed hundreds of startup post-mortems. The top cause of death was simple, “No market need”.

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The AI-First GTM Strategy: How C-Suite Leaders Must Reimagine Search for 2025

AI Search, B2B Marketing, GTM

How CEOs, CROs, and CMOs can build algorithmic trust and capture revenue in the age of AI-powered search The search landscape has fundamentally shifted, and traditional go-to-market strategies are becoming obsolete. While your sales teams focus on pipeline metrics and marketing teams optimize for conversion rates, a silent revolution is reshaping how prospects discover and

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Is Google Analytics still worth it?

Strategy

Why GA4 alone won’t give you the full picture For years, Google Analytics was the go-to platform for tracking website performance. It was free, straightforward, and offered endless dashboards and reports that even non-techy marketers could use. But with the shift to Google Analytics 4 (GA4) years ago now, many businesses are still left scratching

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The AI-powered GTM revolution: how AI is reshaping revenue generation

B2B Marketing, GTM, Strategy

The trillion-dollar question isn’t whether AI will transform go-to-market systems—it’s whether your organization will lead or follow this fundamental shift. The modern go-to-market landscape resembles a sprawling metropolis of disconnected systems. Sales teams navigate between Salesforce and Gong, marketers juggle HubSpot and Marketo Exchange from Adobe , while operations teams wrestle with a patchwork of

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