Strategy

Any of you working with Google Ads and constantly finding ads limited due to trademark policies? Then this post is for you.  Back in the early days when I was working on a “Google AdWords” account for an insurance company, I had the opposite problem to today\’s frustration. The company was Budget Insurance and all […]

After a short and grateful break in the Ionian, I had a meeting with a very talented and ambitious CEO who runs a blockchain business. 4 years old and with a team of about 50, mainly developers and system architects, they are well-funded and gaining traction with all the noise created by the metaverse and

Here is a typical scenario that is still happening today. Scenario A software buyer sees a piece of gated content about a topic she is interested in on LinkedIn. She adds her details to receive the content (a book, video, white paper etc.) She receives this and reads with interest. Sales count this as a

Just thought I\’d share this post having recently listened to Jim Stengel’s excellent CMO Podcast which featured Gary Vaynerchuk.  It may help refocus your thought process when planning an approach to your marketing strategy, a pitch or content. The struggle for many companies is real as they try to cut through the noise, especially in

    LinkedIn made some big updates to its platform and services over the last few days. On June 8th, Jim Habig who is Vice President of Marketing at LinkedIn Marketing Solutions published a post where he highlighted that: \”81% of senior B2B marketers globally believe B2B brands are increasingly producing creative campaigns that rival

Many companies are marketing and using online channels and failing to make any impact, let alone achieve their objectives. Businesses are repeating the same processes over again, using the same agencies or copying the competition. The result is a race to the bottom.   It is almost impossible to grow your business without any form

I recently read a great post by Marcus Sheridan on LinkedIn. It was a topic that I’ve been bleating about for a number of years and one that we discuss with our clients here at Digital Clarity. The topic is about the blurring of lines between Business-to-Business marketing (B2B) and Business-to-Consumer (B2C) marketing. LinkedIn as

Albert Einstein said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” I was approached by a prospective client last week who was keen to use our firms services to help drive new sales – leads. They were referred to us

Why integration of the right digital marketing strategy can deliver a seamless customer experience for your brand. After an absence of almost 2 years, I was delighted to attend DISRUPT 2022. Set firmly in the contact centre space, the event is part of what companies are looking to embrace and a key component of Digital

As a business brand, if you cannot get attention, you\’re going to struggle to get business. If like me, you\’re a fan of Gary Vaynerchuk, you\’ll be aware of one of the phrases he uses when talking about how he built his first business. That phrase is frictionless. In Gary’s world, it means having the

What is it and what does it mean for the likes of Google, Amazon and Facebook? Background Following a major shake-up back in 2018 and the introduction of the General Data Protection Regulation (GDPR) that forced all companies to look at how they collect and managed data, the EU are flexing their mighty muscle again