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Model Context Protocols (MCPs) – the new operating layer for AI

It’s no longer enough for large language models (LLMs) like ChatGPT or Claude to simply generate well-written email responses and create content. The future of enterprise AI is about context, execution, and action. That’s where Model Context Protocols (MCPs) come in: an open, elegant solution that turns AI models into connected, context-aware systems capable of […]

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What is an MCP and how it can grow your business

B2B Marketing, GTM, Strategy

One of the most significant developments in the evolution of AI systems, particularly large language models (LLMs), is the introduction of the Model Context Protocol (MCP). Designed as an open standard and supported by an open-source framework, MCP streamlines the way AI models interface with external tools, systems, and data sources. Rather than treating these

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The changing face of search: how AI is rewriting the rules

B2B Marketing, GTM, Strategy

Once upon a time, being “findable” online meant owning a good chunk of Google’s real estate. You optimized for keywords, earned backlinks, and hoped your carefully crafted meta descriptions would win the click. But as we step deeper into an AI-driven world, where zero-click results, generative AI answers, and conversational interfaces are reshaping the search funnel, that

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How do I calculate ROI on my GTM strategy?

GTM, Strategy

As a growth-focused B2B tech leader, you’ve probably asked yourself: “Is all this GTM planning actually worth it?” You’re not alone, and it’s a fair question. In the early stages, momentum often comes from the hustle and who you know. But to scale efficiently, you need to take it further than that. By getting your

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Win customers, secure funding and scale with confidence

B2B Marketing, GTM, Strategy

People often ask how we work with clients. It can seem like a loaded question but like most successful principles in business as in life, it’s normally simple. The art and science is applying our experience to cut through the noise, clarify that which feels complex, then create a clear plan of how to get

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If you’re not on “AI Search” you’re nowhere

B2B Marketing, GTM

The importance of Generative Engine Optimization or GEO and Answer Engine Optimization as part of your GTM motion. The latest report from Bain* makes sober reading for companies who are still reliant of traditional marketing techniques. Especially if they are doing it in isolation and hoping for the best. I wrote about how to appear

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Why your business strategy needs an AI reboot now

GTM, Strategy

The quiet collapse: why most businesses won’t survive the AI shift

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Why Understanding Blockchain & Crypto Terminology Is Crucial Today

Blockchain & Crypto Terms: Why It Matters

glossary, GTM, Strategy

Demystifying digital finance through context and application As blockchain technology and cryptocurrencies move from niche to mainstream, they bring with them an entire ecosystem of terms, acronyms, and concepts that can feel overwhelming, even for seasoned finance professionals. From “DeFi” to “DLT,” “CBDC” to “stablecoins,” this rapidly evolving lexicon has created both excitement and confusion in equal

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Digital Finance, Blockchain, and Asset Management FAQs

Glossary for Digital Finance, Blockchain, and Cryptocurrency

GTM, Strategy

In the financial world, terms like Bitcoin, blockchain, stablecoins, and DeFi are everywhere—from news headlines and investor briefings to social media and boardroom meetings. Yet, for many, these buzzwords are still confusing, misunderstood, or even used out of context. As digital finance becomes mainstream and blockchain-based technologies reshape how we invest, trade, and store value,

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Beyond Marketing: Building the Future of B2B Growth with GTM Engineering

GTM, Strategy

For over two decades, Digital Clarity has been a trusted partner in driving digital performance through search, social, and analytics. Our legacy is rooted in results-driven digital marketing, honed through years of navigating search engine evolutions, the rise of social platforms, and the growing importance of data. Our legacy is rooted in results-driven digital marketing,

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Stop Chasing Leads. Start Mapping Stakeholders.

GTM

In today’s B2B sales environment, the pressure to fill pipelines often leads teams to chase “leads” rather than develop buying intelligence. Ready for some harsh realities? Not all leads matter, and most don’t make decisions. What separates those organizations who are currently winning sales from the rest isn’t the volume of outreach, it’s their ability

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AWS Summit London 2025 - Digital Clarity

AWS Summit London 2025 – Innovation, Infrastructure, and the Strategic Gap Most Tech Companies Still Miss

GTM, Strategy

“What does it take to build anything you imagine?”This was the opening question posed at AWS Summit London 2025 and it echoed throughout the day in more ways than one. Held at ExCeL London, the AWS Summit London 2025 was less of a product showcase and more of a vision statement. AWS made its stance

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