The story goes like this: No customers. No revenue. No traction. Everyone in tech has seen it. Some have lived it. The pain cuts deep because the team worked hard. But they worked in isolation. The hidden graveyard CB Insights analyzed hundreds of startup post-mortems. The top cause of death was simple, “No market need”. […]
We built it, nobody bought it: The brutal cost of building in isolation Read More »
How CEOs, CROs, and CMOs can build algorithmic trust and capture revenue in the age of AI-powered search The search landscape has fundamentally shifted, and traditional go-to-market strategies are becoming obsolete. While your sales teams focus on pipeline metrics and marketing teams optimize for conversion rates, a silent revolution is reshaping how prospects discover and
The AI-First GTM Strategy: How C-Suite Leaders Must Reimagine Search for 2025 Read More »
The trillion-dollar question isn’t whether AI will transform go-to-market systems—it’s whether your organization will lead or follow this fundamental shift. The modern go-to-market landscape resembles a sprawling metropolis of disconnected systems. Sales teams navigate between Salesforce and Gong, marketers juggle HubSpot and Marketo Exchange from Adobe , while operations teams wrestle with a patchwork of
The AI-powered GTM revolution: how AI is reshaping revenue generation Read More »
The Go-to-Market Blueprint: Foundational Questions for Founders For founders seeking venture capital, an innovative product is merely the cost of entry. The true challenge lies in proving that the product can achieve repeatable, scalable growth. This is the central purpose of a go-to-market (GTM) strategy, a comprehensive blueprint that demonstrates a company’s ability to move
The GTM Strategy VCs Can’t Ignore: A Founder’s Playbook Read More »
A Complete Guide to Google AI Mode: What It Is, How It Works, and Why It Matters This post is to educate users and digital marketers on what Google AI Mode is, how it works, and its impact on information discovery and content creation. The goal is to provide a clear, helpful guide that demystifies
In response to rising client churn and shifting agency dynamics, Digital Clarity has unveiled a new Agency Pilot Programme designed to help digital and performance agencies tackle the root causes of retention challenges, and earn from strategic referrals. The programme comes at a time when 78% of marketers are planning agency reviews in the next
As the internet shifts toward AI-powered answers, being cited as a source is the new SEO gold. Perplexity, Gemini, and other generative AI tools are designed to provide concise, factual answers by synthesizing information from trusted web pages. To succeed, your content must be structured for machine readability while remaining valuable for human readers. What
The AI SEO Guide: How to Get Your Content Cited in Perplexity, Gemini, and ChatGPT Read More »
Learn to build autonomous AI agents that think and act independently. Step-by-step guide covering strategy, development, deployment, and ROI for business success in 2025. The business world is witnessing a fundamental shift in how artificial intelligence operates within organizations. While traditional AI tools require constant human input and oversight, agentic AI represents a new paradigm,
How to Build Agentic AI Agents: A Complete Guide for Business Leaders (2025) Read More »
I recently wrote about Clay securing a $100m investment in its business and how this phenomenal new business was changing the sales landscape. When once marketing and sales drives growth, GTM Engineering now leads. Its explosive rise isn’t a trend, it’s a shift in mindset, structure, and results. Why traditional GTM is losing momentum •
GTM Engineering: the new operating model for B2B growth Read More »
It’s no longer enough for large language models (LLMs) like ChatGPT or Claude to simply generate well-written email responses and create content. The future of enterprise AI is about context, execution, and action. That’s where Model Context Protocols (MCPs) come in: an open, elegant solution that turns AI models into connected, context-aware systems capable of
Model Context Protocols (MCPs) – the new operating layer for AI Read More »
One of the most significant developments in the evolution of AI systems, particularly large language models (LLMs), is the introduction of the Model Context Protocol (MCP). Designed as an open standard and supported by an open-source framework, MCP streamlines the way AI models interface with external tools, systems, and data sources. Rather than treating these
What is an MCP and how it can grow your business Read More »
Once upon a time, being “findable” online meant owning a good chunk of Google’s real estate. You optimized for keywords, earned backlinks, and hoped your carefully crafted meta descriptions would win the click. But as we step deeper into an AI-driven world, where zero-click results, generative AI answers, and conversational interfaces are reshaping the search funnel, that
The changing face of search: how AI is rewriting the rules Read More »
