How many times has this conversation been had? A – \’We want more leads\’ B – \’Do you want more leads or just better quality leads?\’ A – \’Mmm?…Both\’ B – \’What\’s more important if you can chose one\’ A – \’Better quality leads, then more of those\’ The very first step is to understand […]
It can be difficult for businesses to remain consistent online. Inconsistency of messaging, inconsistency of regular action, inconsistency of tone, imagery, naming conventions, reporting, process, the list goes on. 3 reasons businesses are so inconsistent online Lack of consistent branding: Without a unified brand image across all platforms, businesses can appear disjointed online Inadequate management:
When we talk about inaction in business, this can occur at a number of levels. Lack of direction from senior business members. Lack of action on day to day tasks. Or completely missed activities due to no clear allocation of responsibilities. Inaction can occur for a variety of reasons. It could be due to a
Misaligned Direction Lack of company direction, or multiple misaligned directions being fed down from the top of an organisation can cause complete disaster and confusion. If not addressed this can create unclear goals and targets, as well as lead to a lack of motivation within teams as it filters down through the organisational hierarchy. Why
Do you have a \’why\’ or is the definition of your organisation simply woolly? Establishing the why behind your business idea is important because it helps to define the purpose of the business and its mission. This purpose and mission serve as a roadmap for decision making, as well as a source of motivation for
Unfortunately, many companies set unclear, unrealistic, and unattainable goals. Maybe because their expectations are too high, or they are unaware of the resources they have to invest in order to achieve such goals. This always comes back to some basic questions: How have you arrived at these goals? What data has been used to plan
So, you\’re spending money on marketing, advertising, and creating well-received content. You may be doing other outreach that is beginning to resonate with your audience. Great news, you\’re getting traffic to your website – still the number 1 due diligence tool for many B2B brands passively looking at your business and deciding if you are
If you\’re reading this blog post, then you\’re almost certainly struggling to get a steady supply of qualified new business opportunities – even though you may be marketing and have been selling online for a number of years. It\’s not your fault. For years, marketers were told that all they needed to do to get
Demand Generation (or DemandGen), seems to be gathering a lot of momentum at the moment. Its big brother, Lead Generation (LeadGen) is sulking in the corner as this sibling rivalry continues to gathers pace. So what is it and why has it gathered such momentum? Before we do, let\’s briefly look at Lead generation. What
How to do B2B marketing better There has never been a better time for B2B companies right now – across the board. The traditional routes to market for companies have become more streamlined and buying intent is more accessible. The challenge however is to understand the shift in mindset as to how B2B buyers move
How to tell a Story: The Rule of Three — — — — — — — — — — — — — — Act I: Get Your Character up a Tree Act II: Throw Rocks at Him Act III: Get Him Down — — — — — — — — — — — — —
So the big Digital Transformation (DTX) and Unified Communications Expo (UXC) 2022 closed their doors last week at the ExCel in London’s Docklands. There are quite a few findings from this event and I think this year more than other years was quite significant. The Event Firstly, it seems that the big trade shows are
