When a platform like Perplexity AI introduces Perplexity Computer, it is not just shipping a feature. It is introducing a new operating layer. The shift is subtle but profound:From AI as an assistant → to AI as an execution engine. For CEOs, CROs, CMOs and CPOs, the opportunity is not “how do we use this tool?” The real […]
Perplexity Computer: A GTM framework for tech leaders Read More »
There is a growing narrative in technology leadership circles that AI has changed the rules of go-to-market. That speed now matters more than discipline.That automation beats judgement.That strategy can be inferred from data rather than deliberately set. This narrative is convenient. It suggests the old rules were inefficient and that success now belongs to those
AI didn’t kill go-to-market discipline, it exposed the lack of it Read More »
Most leadership teams do not suffer from a lack of ideas. They suffer from an excess of them. New segments look attractive.New channels show early promise.New use cases emerge through sales conversations. Each one feels like progress. Each one feels rational. None feels obviously wrong. And yet, growth slows. Execution becomes harder. Focus diffuses. Teams
The hardest part of growth isn’t execution, it’s deciding what to stop Read More »
There is a particular kind of fatigue that shows up in tech leadership. Not burnout. Not loss of ambition. A quieter frustration. The sense that growth now requires more effort than it used to. That progress feels heavy. That every gain seems to demand disproportionate energy. Targets haven’t changed. The team is capable. The market
When growth feels harder than it should, your GTM is probably working against you Read More »
There is a moment most leadership teams recognise instinctively. Pipeline looks healthy.Deals are in play.The numbers feel reassuring. And yet, a few weeks later, the shortfall arrives anyway. Forecasts slip. Deals push. Targets get missed. The post-mortem begins. The uncomfortable truth is this. Pipeline rarely tells you what is going to happen. It tells you
Pipeline isn’t a forecast, it’s a lagging indicator of GTM health Read More »
There is a particular kind of leadership meeting that should feel reassuring, but never does. Everyone has data. Everyone has explanations. Everyone appears to be doing the right things. And yet growth feels stubbornly flat. No single function is obviously underperforming. No one is acting irresponsibly. But the organisation is not moving forward with the
Why sales and marketing alignment fails even when everyone is doing the right things Read More »
The AI Transformation of B2B Go-to-Market Strategy A 2025 Executive Report on the Fundamental Restructuring of Commercial Operations Report EditorReggie JamesLinkedIn Profile Publication DateOctober 2025 Report ClassificationStrategic Insights | Marketing & Sales Transformation DOWNLOAD THE REPORT – REPORT The AI Transformation of B2B Go-to-Market Strategy Table of Contents Executive Summary ………………………………………………………………………. 3 Key Findings at
How CEOs, CROs, and CMOs can build algorithmic trust and capture revenue in the age of AI-powered search The search landscape has fundamentally shifted, and traditional go-to-market strategies are becoming obsolete. While your sales teams focus on pipeline metrics and marketing teams optimize for conversion rates, a silent revolution is reshaping how prospects discover and
The AI-First GTM Strategy: How C-Suite Leaders Must Reimagine Search for 2025 Read More »
The trillion-dollar question isn’t whether AI will transform go-to-market systems—it’s whether your organization will lead or follow this fundamental shift. The modern go-to-market landscape resembles a sprawling metropolis of disconnected systems. Sales teams navigate between Salesforce and Gong, marketers juggle HubSpot and Marketo Exchange from Adobe , while operations teams wrestle with a patchwork of
The AI-powered GTM revolution: how AI is reshaping revenue generation Read More »
In response to rising client churn and shifting agency dynamics, Digital Clarity has unveiled a new Agency Pilot Programme designed to help digital and performance agencies tackle the root causes of retention challenges, and earn from strategic referrals. The programme comes at a time when 78% of marketers are planning agency reviews in the next
I recently wrote about Clay securing a $100m investment in its business and how this phenomenal new business was changing the sales landscape. When once marketing and sales drives growth, GTM Engineering now leads. Its explosive rise isn’t a trend, it’s a shift in mindset, structure, and results. Why traditional GTM is losing momentum •
GTM Engineering: the new operating model for B2B growth Read More »
The new rules of digital discovery are now in effect. How do you start? What do you do? Let’s dive in. Picture this: A potential customer types a question into ChatGPT, and instead of your competitor’s brand being cited as the authoritative answer, it’s yours. They don’t even visit your website, but they’ve already formed
