How to Write a Digital Marketing Brief
B2B Marketing, StrategyThis framework is key in helping shape a B2B strategy to reaching your objectives.
Uncover your Organisations ‘Why’
B2B MarketingSimon Sinek’s “Why” methodology suggests that businesses should focus on the “why” behind their ideas in order to create a powerful and appealing story that resonates with customers. By understanding why their business exists, entrepreneurs can better communicate their ideas to customers and stakeholders, which can ultimately lead to greater success. However, defining the “why”
How misalignment is damaging your business growth
B2B MarketingBusiness misalignment can limit your organisation’s ability to grow. It can lead to stagnation for your finances and dissatisfaction among your stakeholders. Fortunately, it is completely possible to realign your business and put the problem right. In this blog, we look at what business misalignment is, how to recognise it and what you can do
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Why standing still is not an option
B2B Marketing, StrategyAll companies go through it, but when you hit a wall, you have some choices – the worst, is inaction, or to do nothing. This post looks at inaction in business and why is it a problem. Business inaction is when one element of a business comes to a stop, preventing business growth. Depending on
What is consistent branding and why does it matter?
B2B Marketing, StrategyBranding is a complicated business. Brand managers have the awesome task of creating a brand that makes an impact, that buyers can relate to and that ultimately drives conversions. Not only that, but this brand has to be consistent across every touch point, from the tone of your website to your email signature. Let’s take
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How do I set achievable goals to drive business growth?
B2B MarketingBusiness goals are an essential part of business success. Without goals, we cannot measure the effectiveness of our businesses. But it’s also important that the goals we set are realistic. Our teams need achievable goals to motivate them and maintain good levels of productivity. In this blog, we take a closer look at the importance
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What’s more important – lead quantity or lead quality?
B2B Marketing, StrategyEvery business wants more leads. We all know that more leads mean more business – this is why it’s easy to become focused on the numbers. However, the quality of those leads is also important. On their own, leads are not business. It is only when the lead becomes a buyer that your business grows.
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What is demand generation? and how can it boost your long term success
PodcastReggie James & Jim DeMicco In this episode, host Jim DeMicco of Skyline Studio is joined by Reggie James to discuss the topic ‘What is demand generation marketing?’ and how itcan boost your long-term marketing success. Reggie is an experienced digital strategist, a B2B growth specialist, and the founder and CEO of DigitalClarity. Jim and Reggie chat
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Navigating the complexities of AI & digital marketing – 5th Feb 2024
PodcastReggie James featured on Market Impact Insights Podcast Reggie talks to Connie Whitman of the Sales Game. Connie’s motivational quote for the day was by – Bob Lord, “The great thing about AI is that it can predict and learn in real time what the audience will be receptive to…[so we can] create a great value exchange between
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The most effective strategies for digital marketing and branding success
PodcastReggie James with John Golden Podcast – 20th January 2024 The Evolution of Digital Marketing: A Conversation with Reggie James We recently had the pleasure of speaking with Reggie James, a distinguished expert in marketing and digital strategy and the founder of Digital Clarity. Our conversation revolved around the evolution of digital marketing. The importance of
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Demystifying B2B tech marketing
B2B Marketing, PodcastReggie James featured on the Market Technology Podcast – 10th January 2024 In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strategic approach over short-term distractions. ————-Marketing Technology Podcast
Transforming your digital marketing experience
PodcastReggie James featured on The Market Impact Insights Podcast – 19th December 2023 Digital Clarity founder Reggie James shares breakthrough digital marketing strategies that accelerate B2B revenue and drive competitive advantage. Now is the time to embrace new technologies like AI to transform marketing execution in delivering true ROI About Market Impact Insights Market Impact