A 5-step framework to help build your Ideal Customer Profile (ICP) Many people talk about Ideal Customer Profile (ICPs) ICPs and though like many 3-letter acronyms in the B2B space, it is bandied about, but never really discussed. This post is not about trying to give you the golden ticket on exactly how to, but […]
Crafting Your Ideal Customer Profile (ICP) for CMOs & CROs Read More »
Some of you might not enjoy this blog, as I’m going to be brutally honest about the challenges involved in creating a B2B tech website. When we meet new customers, we conduct a thorough analysis and diagnosis of their current situation. Unlike many others, we don’t do this to sell a service. We take all
The pains and gains of a new B2B software website Read More »
The digital age has made content creation accessible to anyone with an internet connection. The simplicity of both accessing and producing content has led to an immense volume of material being produced daily. While this provides a wealth of information, it also creates a significant challenge for marketers: how to make their content stand out
Content Saturation: Standing Out in an Overcrowded Digital Landscape Read More »
Construction project management software companies face a unique set of challenges. From ensuring seamless coordination across multiple disciplines to maintaining visibility and accountability among all stakeholders, the demands on these software solutions are immense. In this post, we explore these challenges and highlight the transformative potential of a strong marketing strategy for winning new customers.
Devising a Marketing Strategy for Project Management Software in Construction Read More »
Establishing a robust online presence is paramount for success. Search Engine Optimization (SEO) has emerged as a linchpin in the marketing success of tech companies, transcending its role as a mere tool for website visibility. According to Rand Fishkin, CEO of SparkToro, “SEO is no longer just a marketing strategy. It’s a crucial investment for any
The Crucial Role of SEO in Tech Companies’ Marketing Strategy Read More »
The Dynamics of Customer Acquisition Costs B2B software is a unique marketplace. It’s also a competitive and fierce marketplace where innovation and competition collide. Understanding the metrics behind customer acquisition is paramount. One key metric that defines success or failure is the Cost of Acquiring a Customer (CAC). In this blog, we’ll delve into the
The Cost of Acquiring Customers for B2B Tech Companies Read More »
Video Transcript: CMOs I’m not here to sell you anything I’m simply here to share our process to help you address the key challenges that you’re facing today. The number one challenge that CMOS are telling us is that they are not getting enough sales qualified leads. You might be driving more traffic via LinkedIn,
Winning more qualified leads: A framework for CMOs Read More »
Dispelling the Myth of Overnight Success: Why Rushing Growth Can Harm Your Business Remember your first attempt at surfing? Did you ride the perfect wave immediately, or did you end up with a mouthful of seawater? Even after your tenth try, it was still tough, and you likely considered giving up. But you persevered, driven
The True Path to Sustainable B2B Tech Growth: Patience, Investment, and Skill Read More »
More importantly, how to address it in a professional, practical and sustainable way. Overview This is not a sale, or for you to use my services, so why should you listen to me? Well, I have been engaging with tech CEOs of varying size organizations for the last two decades. This post will look at
Reggie James, Founder of digital marketing management consultancy, Digital Clarity, was invited to participate in “Office Hours“ this morning, a successful online podcast by David Meltzer and now in its 610th episode.
Reggie James appears on David Meltzer’s Office Hours Read More »
You need to increase sales. Why are none of these the right reasons to choose an agency? Because you are simply following an archaic old fashioned model. It’s what businesses have done for decades, but does not mean that is the right way to go about these things! Marketing briefs are overrated Simply giving an
Why another marketing agency isn’t right for you? Read More »
Businesses often employ PPC (pay per click) agencies when they’re looking to substantially increase online sales. But before you start contacting PPC agencies in the hope of finding the right fit for your business, we’d urge you to pause and consider whether PPC is the right solution for your business. To help you, we’ve pulled
