Thomas John Watson Snr. – the American businessman and former Chairman and CEO of IBM (1914–1956) said, \”Nothing happens until a sale is made\”. As a strategic B2B marketing consultancy business, we are often asked about the relationship between marketing and sales. It’s one of the most important areas of work we do. Evaluating leads […]
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Your brand is important. In an always-on, digital world, it is most likely the first thing your customers, investors, and colleagues will interact with. Many businesses look at brand in isolation but rarely tie it into resilience and forward planning. In today\’s rapidly changing digital world, business resilience is essential for C-suite leaders. Companies that
How many times has this conversation been had? A – \’We want more leads\’ B – \’Do you want more leads or just better quality leads?\’ A – \’Mmm?…Both\’ B – \’What\’s more important if you can chose one\’ A – \’Better quality leads, then more of those\’ The very first step is to understand
It can be difficult for businesses to remain consistent online. Inconsistency of messaging, inconsistency of regular action, inconsistency of tone, imagery, naming conventions, reporting, process, the list goes on. 3 reasons businesses are so inconsistent online Lack of consistent branding: Without a unified brand image across all platforms, businesses can appear disjointed online Inadequate management:
When we talk about inaction in business, this can occur at a number of levels. Lack of direction from senior business members. Lack of action on day to day tasks. Or completely missed activities due to no clear allocation of responsibilities. Inaction can occur for a variety of reasons. It could be due to a
Misaligned Direction Lack of company direction, or multiple misaligned directions being fed down from the top of an organisation can cause complete disaster and confusion. If not addressed this can create unclear goals and targets, as well as lead to a lack of motivation within teams as it filters down through the organisational hierarchy. Why
Do you have a \’why\’ or is the definition of your organisation simply woolly? Establishing the why behind your business idea is important because it helps to define the purpose of the business and its mission. This purpose and mission serve as a roadmap for decision making, as well as a source of motivation for
Unfortunately, many companies set unclear, unrealistic, and unattainable goals. Maybe because their expectations are too high, or they are unaware of the resources they have to invest in order to achieve such goals. This always comes back to some basic questions: How have you arrived at these goals? What data has been used to plan
So, you\’re spending money on marketing, advertising, and creating well-received content. You may be doing other outreach that is beginning to resonate with your audience. Great news, you\’re getting traffic to your website – still the number 1 due diligence tool for many B2B brands passively looking at your business and deciding if you are
This is a guide to help you write a successful blog. This guide will give you a framework to write successful blogs and achieve your desired results. Blogs are great, though blogs that educate, inform and entertain are even better. So, let’s start at the beginning. Who am I and why should you listen to
Hands up who really knows what the Metaverse is and more importantly what it means for your organisation.
CX is important, but lack of communication on its value is creating a rod for its own back. I was lucky enough to attend the Engage Customer Summit at the Westminster Park Plaza, London on November 15, 2022. I was invited as a guest by the Customer Experience (CX) Guru that is Gerry Brown. There
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