Just thought I\’d share this post having recently listened to Jim Stengel’s excellent CMO Podcast which featured Gary Vaynerchuk. It may help refocus your thought process when planning an approach to your marketing strategy, a pitch or content. The struggle for many companies is real as they try to cut through the noise, especially in […]
Jim Stengel and Gary Vaynerchuk on The CMO Podcast Read More »
LinkedIn made some big updates to its platform and services over the last few days. On June 8th, Jim Habig who is Vice President of Marketing at LinkedIn Marketing Solutions published a post where he highlighted that: \”81% of senior B2B marketers globally believe B2B brands are increasingly producing creative campaigns that rival
Many companies are marketing and using online channels and failing to make any impact, let alone achieve their objectives. Businesses are repeating the same processes over again, using the same agencies or copying the competition. The result is a race to the bottom. It is almost impossible to grow your business without any form
I recently read a great post by Marcus Sheridan on LinkedIn. It was a topic that I’ve been bleating about for a number of years and one that we discuss with our clients here at Digital Clarity. The topic is about the blurring of lines between Business-to-Business marketing (B2B) and Business-to-Consumer (B2C) marketing. LinkedIn as
Albert Einstein said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” I was approached by a prospective client last week who was keen to use our firms services to help drive new sales – leads. They were referred to us
Why integration of the right digital marketing strategy can deliver a seamless customer experience for your brand. After an absence of almost 2 years, I was delighted to attend DISRUPT 2022. Set firmly in the contact centre space, the event is part of what companies are looking to embrace and a key component of Digital
As a business brand, if you cannot get attention, you\’re going to struggle to get business. If like me, you\’re a fan of Gary Vaynerchuk, you\’ll be aware of one of the phrases he uses when talking about how he built his first business. That phrase is frictionless. In Gary’s world, it means having the
What is it and what does it mean for the likes of Google, Amazon and Facebook? Background Following a major shake-up back in 2018 and the introduction of the General Data Protection Regulation (GDPR) that forced all companies to look at how they collect and managed data, the EU are flexing their mighty muscle again
A guide to the Metaverse, what it does and why it will be important both in business and our personal lives. Last year, I wrote a small piece on Medium talking about Digital Marketing for Blockchain & Cryptocurrency Companies. This was driven by some confusion by a few DeFi start-ups on Reddit trying to understand
How can an external agency possibly provide a relevant, realistic and useful proposal without fully understanding your business? They can’t!
Agency Proposals Are Not Worth The Paper They Are Printed On Read More »
Whether to back up your marketing strategy, or provide you with some food for thought, check out the 5 most shocking B2B marketing stats we’ve taken note of so far in 2021…
5 Shocking B2B Marketing Stats You Need to Know 2021 Read More »
Explainer video looking at some confusing terms including FLoCs, cookies, first party and third party data.
