B2B Marketing

This is a 3 min read and may help you look at things differently. On October 16, 2001, Jim Collins wrote a game-changing book. That book was Good to Great. [Why Some Companies Make the Leap…and Others Don\’t] Collins researched 1,435 good companies and looked at their performance over 40 years. Of those companies, he

“your most valuable asset ― your attention”  Alex Hormozi Back in September 2010, Daniel Priestly wrote a book entitled, “Become a Key Person of Influence”. Or to give it\’s full title, “Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your

B2B content marketers can definitely learn a lot from super-consumer brands like Nike, Apple, and BMW. These brands have mastered the art of creating content that is both informative and engaging, and they have built strong relationships with their customers through their content. Lines have blurred since the pandemic as to how B2B buyers research

What’s the most important – where do you start? I often get asked, what’s more important? A Value Proposition, a Mission Statement, Company Slogan, or a Company Strapline? Well, they are all important elements of a business’s branding and messaging. They help customers understand or build a picture of the company they may be looking

This is a short post about building a strong brand in a crowded and competitive B2B market. It requires a strategic approach that involves several key elements. The most important thing is to go back to basics and remember t0 answer 3 core questions. What is the problem your business solves? Who do you solve

Albert Einstein said, “Insanity is doing the same thing over and over and expecting different results.” So much marketing is wasted, yet most organisations continue doing the same thing hoping for a different result. While there may be some interesting parallels between certain science disciplines and marketing strategy, it is important to note that they

Rudyard Kipling said in his Barrack-Room Ballads in 1892: \’Oh, East is East, and West is West, and never the twain shall meet’. Though we have a perception of the meaning, it is best summed up by the Cambridge Dictionary which describes the idiom as, \”said when two things or people are completely different, unsuitable

Thomas John Watson Snr. – the American businessman and former Chairman and CEO of IBM (1914–1956) said, \”Nothing happens until a sale is made\”. As a strategic B2B marketing consultancy business, we are often asked about the relationship between marketing and sales.  It’s one of the most important areas of work we do.  Evaluating leads

Your brand is important. In an always-on, digital world, it is most likely the first thing your customers, investors, and colleagues will interact with. Many businesses look at brand in isolation but rarely tie it into resilience and forward planning. In today\’s rapidly changing digital world, business resilience is essential for C-suite leaders. Companies that

How many times has this conversation been had? A – \’We want more leads\’ B – \’Do you want more leads or just better quality leads?\’ A – \’Mmm?…Both\’ B – \’What\’s more important if you can chose one\’ A – \’Better quality leads, then more of those\’ The very first step is to understand