The new rules of digital discovery are now in effect. How do you start? What do you do? Let’s dive in. Picture this: A potential customer types a question into ChatGPT, and instead of your competitor’s brand being cited as the authoritative answer, it’s yours. They don’t even visit your website, but they’ve already formed […]
It’s no longer enough for large language models (LLMs) like ChatGPT or Claude to simply generate well-written email responses and create content. The future of enterprise AI is about context, execution, and action. That’s where Model Context Protocols (MCPs) come in: an open, elegant solution that turns AI models into connected, context-aware systems capable of
Model Context Protocols (MCPs) – the new operating layer for AI Read More »
One of the most significant developments in the evolution of AI systems, particularly large language models (LLMs), is the introduction of the Model Context Protocol (MCP). Designed as an open standard and supported by an open-source framework, MCP streamlines the way AI models interface with external tools, systems, and data sources. Rather than treating these
What is an MCP and how it can grow your business Read More »
Once upon a time, being “findable” online meant owning a good chunk of Google’s real estate. You optimized for keywords, earned backlinks, and hoped your carefully crafted meta descriptions would win the click. But as we step deeper into an AI-driven world, where zero-click results, generative AI answers, and conversational interfaces are reshaping the search funnel, that
The changing face of search: how AI is rewriting the rules Read More »
People often ask how we work with clients. It can seem like a loaded question but like most successful principles in business as in life, it’s normally simple. The art and science is applying our experience to cut through the noise, clarify that which feels complex, then create a clear plan of how to get
Win customers, secure funding and scale with confidence Read More »
The importance of Generative Engine Optimization or GEO and Answer Engine Optimization as part of your GTM motion. The latest report from Bain* makes sober reading for companies who are still reliant of traditional marketing techniques. Especially if they are doing it in isolation and hoping for the best. I wrote about how to appear
The quiet collapse: why most businesses won’t survive the AI shift
Why your business strategy needs an AI reboot now Read More »
Demystifying digital finance through context and application As blockchain technology and cryptocurrencies move from niche to mainstream, they bring with them an entire ecosystem of terms, acronyms, and concepts that can feel overwhelming, even for seasoned finance professionals. From “DeFi” to “DLT,” “CBDC” to “stablecoins,” this rapidly evolving lexicon has created both excitement and confusion in equal
In the financial world, terms like Bitcoin, blockchain, stablecoins, and DeFi are everywhere—from news headlines and investor briefings to social media and boardroom meetings. Yet, for many, these buzzwords are still confusing, misunderstood, or even used out of context. As digital finance becomes mainstream and blockchain-based technologies reshape how we invest, trade, and store value,
Glossary for Digital Finance, Blockchain, and Cryptocurrency Read More »
Industry Overview: A Market in Rapid Transformation The construction software industry stands at a pivotal inflection point. With the global construction software market anticipated to reach $4.1 billion by 2032 from $2.0 billion in 2023, registering a CAGR of 8.3%, and construction management software specifically valued at $9.73 billion in 2024 and expected to reach
Construction Software Industry: Competitive Landscape and Strategic Growth Opportunities Read More »
And how to fix it without breaking what already works Let me paint a picture you’ll recognize. You’re six months into your go-to-market strategy, burning through marketing budget like kindling, and your sales team is having “difficult conversations” about lead quality. Your CAC is climbing, conversion rates are anemic, and despite all the activity, growth
The ICP problem and why your customer acquisition strategy is failing Read More »
For over two decades, Digital Clarity has been a trusted partner in driving digital performance through search, social, and analytics. Our legacy is rooted in results-driven digital marketing, honed through years of navigating search engine evolutions, the rise of social platforms, and the growing importance of data. Our legacy is rooted in results-driven digital marketing,
Beyond Marketing: Building the Future of B2B Growth with GTM Engineering Read More »
