sales growth

You’re 23% behind on revenue. The board meeting is in two weeks. And here’s what you’re probably not understanding… Your top performers are the problem. Not because they’re underperforming. Because you’ve built your entire growth strategy around replicating what they do naturally, and it doesn’t scale. Let’s look at the numbers Your best rep closes

The modern B2B buyer isn’t necessarily harder to reach, they’re just harder to fool. B2B tech sales used to be a dance. Marketing warmed the lead, sales swooped in, demoed the product, sent a proposal, and boom – deal signed. Today, you might not even speak to a human until they’ve already Googled your competitors,

You’ve invested in marketing. You’ve hired a sales team. You’ve built a product you believe in. So why aren’t more customers buying? It’s a frustrating reality for many B2B tech companies. Growth stalls, pipelines dry up, and fingers start pointing, usually at sales or marketing. But more often than not, those functions are symptoms, not