How AI search is destroying traditional traffic sources and what tech leaders must do about it. The internet you built your business on is disappearing. Not slowly. Not gradually. Right now, at a pace that should terrify every tech leader still relying on traditional SEO to drive revenue. Nearly 90% of businesses are worried about […]
Why Tech Leaders Must Embrace Answer Engine Optimization (AEO) Now Read More »
In a Think with Google article posted last week Google says “fixed marketing budgets are holding you back.” Let me translate: “Give us unlimited spend on Search ads.” Their argument sounds compelling initially, 20% more conversions if you’re “budget agile”. But here’s what they conveniently leave out: The Circular Logic Problem: Google recommends Performance Max
Do you trust Google to write your budget strategy? Read More »
You’re 23% behind on revenue. The board meeting is in two weeks. And here’s what you’re probably not understanding… Your top performers are the problem. Not because they’re underperforming. Because you’ve built your entire growth strategy around replicating what they do naturally, and it doesn’t scale. Let’s look at the numbers Your best rep closes
Your best salespeople are why you’re missing your numbers Read More »
The story goes like this: No customers. No revenue. No traction. Everyone in tech has seen it. Some have lived it. The pain cuts deep because the team worked hard. But they worked in isolation. The hidden graveyard CB Insights analyzed hundreds of startup post-mortems. The top cause of death was simple, “No market need”.
We built it, nobody bought it: The brutal cost of building in isolation Read More »
Why GA4 alone won’t give you the full picture For years, Google Analytics was the go-to platform for tracking website performance. It was free, straightforward, and offered endless dashboards and reports that even non-techy marketers could use. But with the shift to Google Analytics 4 (GA4) years ago now, many businesses are still left scratching
The challenge of finding revenue gaps in an up and running B2B tech business can be a challenge. However sometimes it’s the smallest improvements deliver the biggest impact. What if you increased your conversion rate by just 1%? Let’s take a common scenario. That’s:100 deals × £20k = £2M in monthly revenue Not bad –
The Power of 1%: How a Small Conversion Lift Can Drive Millions in Revenue Read More »
Most “GTM strategies” gather dust because they never become an operating system. With AI everywhere, it got me thinking, what is a GTM Engine…? So let’s dig in. What is a GTM Engine? A GTM engine is the end‑to‑end operating system that takes your positioning and market choices and converts them into predictable, scalable revenue.
Stop just writing plans and start building your own GTM engine Read More »
Once upon a time, there was just Google… For years, ranking on Google was the dream. Keywords here, backlinks there, a sprinkle of alt text, and boom, page one. But 2025 has entered the field, and suddenly your best-performing blog post from 2019 is buried behind an AI summary that doesn’t even link to you.
How do I optimise my website to show in AI results? Read More »
The modern B2B buyer isn’t necessarily harder to reach, they’re just harder to fool. B2B tech sales used to be a dance. Marketing warmed the lead, sales swooped in, demoed the product, sent a proposal, and boom – deal signed. Today, you might not even speak to a human until they’ve already Googled your competitors,
Closing B2B tech deals in 2025 – It’s not broken, it’s evolving Read More »
Two years ago, your Google and LinkedIn ads were printing leads. Now? You’re shoveling budget into the void, praying something converts. You’re posting, podcasting, publishing, and still, your pipeline’s barely trickling. So what happened? The Brutal Truth: 5 reasons your marketing ROI has collapsed 1. Everyone sounds the same – Including you The market is
I’m not sure I should be sharing this with everyone but… I’ve finally cracked something that’s been holding B2B tech businesses back for years. A formula that, when applied properly, can double your revenue, without increasing your marketing budget by a single cent. But (and its a big but), it only works if you fix
How to Double Your Revenue Without Spending More on Marketing Read More »
As a growth-focused B2B tech leader, you’ve probably asked yourself: “Is all this GTM planning actually worth it?” You’re not alone, and it’s a fair question. In the early stages, momentum often comes from the hustle and who you know. But to scale efficiently, you need to take it further than that. By getting your
