A Complete Guide to Google AI Mode: What It Is, How It Works, and Why It Matters This post is to educate users and digital marketers on what Google AI Mode is, how it works, and its impact on information discovery and content creation. The goal is to provide a clear, helpful guide that demystifies […]
As the internet shifts toward AI-powered answers, being cited as a source is the new SEO gold. Perplexity, Gemini, and other generative AI tools are designed to provide concise, factual answers by synthesizing information from trusted web pages. To succeed, your content must be structured for machine readability while remaining valuable for human readers. What
The AI SEO Guide: How to Get Your Content Cited in Perplexity, Gemini, and ChatGPT Read More »
Once upon a time, there was just Google… For years, ranking on Google was the dream. Keywords here, backlinks there, a sprinkle of alt text, and boom, page one. But 2025 has entered the field, and suddenly your best-performing blog post from 2019 is buried behind an AI summary that doesn’t even link to you.
How do I optimise my website to show in AI results? Read More »
The new rules of digital discovery are now in effect. How do you start? What do you do? Let’s dive in. Picture this: A potential customer types a question into ChatGPT, and instead of your competitor’s brand being cited as the authoritative answer, it’s yours. They don’t even visit your website, but they’ve already formed
The importance of Generative Engine Optimization or GEO and Answer Engine Optimization as part of your GTM motion. The latest report from Bain* makes sober reading for companies who are still reliant of traditional marketing techniques. Especially if they are doing it in isolation and hoping for the best. I wrote about how to appear
