The Meta what! Get your ducks in line first!
StrategyHands up who really knows what the Metaverse is and more importantly what it means for your organisation.
How Marketing Can Add Value to Customer Experience (CX)
StrategyCX is important, but lack of communication on its value is creating a rod for its own back. I was lucky enough to attend the Engage Customer Summit at the Westminster Park Plaza, London on November 15, 2022. I was invited as a guest by the Customer Experience (CX) Guru that is Gerry Brown. There
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B2B Marketing Part 2 – Demand Generation
B2B MarketingDemand Generation (or DemandGen), seems to be gathering a lot of momentum at the moment. Its big brother, Lead Generation (LeadGen) is sulking in the corner as this sibling rivalry continues to gathers pace. So what is it and why has it gathered such momentum? Before we do, let\’s briefly look at Lead generation. What
B2B marketing | Part 2 – Demand generation
PodcastToday in part 2 we look at Demand Generation. What is it? How does it compare to Lead Generation. More show notes to come. Hope you enjoy it.
B2B Marketing Part 1 – The Changing Landscape
B2B MarketingHow to do B2B marketing better There has never been a better time for B2B companies right now – across the board. The traditional routes to market for companies have become more streamlined and buying intent is more accessible. The challenge however is to understand the shift in mindset as to how B2B buyers move
How to get past Google\’s stupid trademark policies
StrategyAny of you working with Google Ads and constantly finding ads limited due to trademark policies? Then this post is for you. Back in the early days when I was working on a “Google AdWords” account for an insurance company, I had the opposite problem to today\’s frustration. The company was Budget Insurance and all
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How to tell a Story: The Rule of Three
B2B MarketingHow to tell a Story: The Rule of Three — — — — — — — — — — — — — — Act I: Get Your Character up a Tree Act II: Throw Rocks at Him Act III: Get Him Down — — — — — — — — — — — — —
B2B marketing | Part 1 – The changing landscape
PodcastB2B Marketing Part1 – The Changing landscape What has it changed – 4 core areas People doing or taking a traditional approach need to add or complement their marketing armory. Come back for the next part and the others to learn more about: Remember, we need to: “Create conversation not conversion”.
What I Learned at DTX and UCX 2022
B2B MarketingSo the big Digital Transformation (DTX) and Unified Communications Expo (UXC) 2022 closed their doors last week at the ExCel in London’s Docklands. There are quite a few findings from this event and I think this year more than other years was quite significant. The Event Firstly, it seems that the big trade shows are
Queen Elizabeth 2nd
PodcastA very short podcast note to share the passing of our monarch, Queen Elizabeth 2nd. A sad day as it come a few months after my own mother passed away. An end of an era and a new era begins with Charles 3rd. The Queen is dead. Long live the King. #godsavethequeen #thequeen #rip
Charise Garcia of Health Coach Kitchen
PodcastCharise Garcia of Health Coach Kitchen talk to Reggie about her perspective on life, business and wellness. Charise Garcia amongst other things, is a holistic health coach, mother, entrepreneur, and all-round wonderful human being. Charise has launched Health Coach Kitchen, a series of wellbeing programmes, set in a cookery school setting. In Charise\’s own words,