Reggie James – Digital Clarity - Trusted advisors to tech leaders.

The changing face of search: how AI is rewriting the rules

Once upon a time, being “findable” online meant owning a good chunk of Google’s real estate. You optimized for keywords, earned backlinks, and hoped your carefully crafted meta descriptions would win the click. But as we step deeper into an AI-driven world, where zero-click results, generative AI answers, and conversational interfaces are reshaping the search funnel, that […]

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Win customers, secure funding and scale with confidence

B2B Marketing, GTM, Strategy

People often ask how we work with clients. It can seem like a loaded question but like most successful principles in business as in life, it’s normally simple. The art and science is applying our experience to cut through the noise, clarify that which feels complex, then create a clear plan of how to get

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If you’re not on “AI Search” you’re nowhere

B2B Marketing, GTM

The importance of Generative Engine Optimization or GEO and Answer Engine Optimization as part of your GTM motion. The latest report from Bain* makes sober reading for companies who are still reliant of traditional marketing techniques. Especially if they are doing it in isolation and hoping for the best. I wrote about how to appear

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Why your business strategy needs an AI reboot now

GTM, Strategy

The quiet collapse: why most businesses won’t survive the AI shift

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Why Understanding Blockchain & Crypto Terminology Is Crucial Today

Blockchain & Crypto Terms: Why It Matters

glossary, GTM, Strategy

Demystifying digital finance through context and application As blockchain technology and cryptocurrencies move from niche to mainstream, they bring with them an entire ecosystem of terms, acronyms, and concepts that can feel overwhelming, even for seasoned finance professionals. From “DeFi” to “DLT,” “CBDC” to “stablecoins,” this rapidly evolving lexicon has created both excitement and confusion in equal

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Digital Finance, Blockchain, and Asset Management FAQs

Glossary for Digital Finance, Blockchain, and Cryptocurrency

GTM, Strategy

In the financial world, terms like Bitcoin, blockchain, stablecoins, and DeFi are everywhere—from news headlines and investor briefings to social media and boardroom meetings. Yet, for many, these buzzwords are still confusing, misunderstood, or even used out of context. As digital finance becomes mainstream and blockchain-based technologies reshape how we invest, trade, and store value,

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Construction Software Industry: Competitive Landscape and Strategic Growth Opportunities

Strategy

Industry Overview: A Market in Rapid Transformation The construction software industry stands at a pivotal inflection point. With the global construction software market anticipated to reach $4.1 billion by 2032 from $2.0 billion in 2023, registering a CAGR of 8.3%, and construction management software specifically valued at $9.73 billion in 2024 and expected to reach

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The ICP problem and why your customer acquisition strategy is failing

Strategy

And how to fix it without breaking what already works Let me paint a picture you’ll recognize. You’re six months into your go-to-market strategy, burning through marketing budget like kindling, and your sales team is having “difficult conversations” about lead quality. Your CAC is climbing, conversion rates are anemic, and despite all the activity, growth

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Beyond Marketing: Building the Future of B2B Growth with GTM Engineering

GTM, Strategy

For over two decades, Digital Clarity has been a trusted partner in driving digital performance through search, social, and analytics. Our legacy is rooted in results-driven digital marketing, honed through years of navigating search engine evolutions, the rise of social platforms, and the growing importance of data. Our legacy is rooted in results-driven digital marketing,

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AWS Summit London 2025 - Digital Clarity

AWS Summit London 2025 – Innovation, Infrastructure, and the Strategic Gap Most Tech Companies Still Miss

GTM, Strategy

“What does it take to build anything you imagine?”This was the opening question posed at AWS Summit London 2025 and it echoed throughout the day in more ways than one. Held at ExCeL London, the AWS Summit London 2025 was less of a product showcase and more of a vision statement. AWS made its stance

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Why Your Sales Are Struggling & What High-Performers Know That You Don’t

GTM, Strategy

The unseen forces killing your pipeline (and how to fix them). I was sitting across from a CEO, let’s call her Sarah, who was visibly frustrated. “We’ve got a great product, a capable sales team, and a solid pipeline,” she said. “But deals keep stalling. Prospects go dark. It’s like we’re stuck in molasses.” Sarah’s

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Go-to-Market (GTM) for Tech Companies

GTM, Strategy

How to Drive Sustainable Growth in SaaS, Fintech, and Beyond The concept of Go-to-Market (GTM) strategy has evolved dramatically over the past decade. Today, especially for SaaS, fintech, and tech companies, GTM is not just about launching a product, it’s about building a repeatable, scalable growth engine that aligns perfectly with customer needs, market dynamics, and revenue

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