GEO – Digital Clarity - Trusted advisors to tech leaders.

Why modern B2B go-to-market strategy must prioritise brand reputation

B2B technology leaders are facing a structural shift in how buyers discover, evaluate, and select vendors. Long-standing assumptions about search visibility, content performance, and funnel progression are no longer reliable. AI-driven search and synthesis tools are reshaping the earliest stages of the buying journey, often before a prospect ever engages directly with a brand. A […]

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How to dominate AI-Powered Search in 2025

AI Search, B2B Marketing

The new rules of digital discovery are now in effect. How do you start? What do you do? Let’s dive in. Picture this: A potential customer types a question into ChatGPT, and instead of your competitor’s brand being cited as the authoritative answer, it’s yours. They don’t even visit your website, but they’ve already formed

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If you’re not on “AI Search” you’re nowhere

B2B Marketing, GTM

The importance of Generative Engine Optimization or GEO and Answer Engine Optimization as part of your GTM motion. The latest report from Bain* makes sober reading for companies who are still reliant of traditional marketing techniques. Especially if they are doing it in isolation and hoping for the best. I wrote about how to appear

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