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Bridging the Gap Between Strategy and Operations

In the first quarter of 2025, Gartner’s Chief Marketing Officer (CMO) Journal presents a comprehensive analysis of the evolving landscape that CMOs must navigate. Amid economic and political uncertainties and rapid technological advancements. CMOs are under increasing pressure to drive growth and support cross-functional initiatives. This article looks at the key insights from the Gartner CMO Journal, […]

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What is consistent branding and why does it matter?

B2B Marketing, Strategy

Branding is a complicated business. Brand managers have the awesome task of creating a brand that makes an impact, that buyers can relate to and that ultimately drives conversions. Not only that, but this brand has to be consistent across every touch point, from the tone of your website to your email signature. Let’s take

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How AI is Revolutionizing B2B Marketing

B2B Marketing

A practical guide for senior marketing specialists, CMOs, and the C-suite, on the benefits of using AI for B2B organizations. What are the big challenges of Ai for organizations The rise of artificial intelligence is transforming business. For B2B chief marketing officers and senior marketing specialists, AI presents game-changing opportunities to increase efficiency, insights, and

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