B2B marketing | Part 2 – Demand generation
PodcastToday in part 2 we look at Demand Generation. What is it? How does it compare to Lead Generation. More show notes to come. Hope you enjoy it.
B2B Marketing Part 1 – The Changing Landscape
B2B MarketingHow to do B2B marketing better There has never been a better time for B2B companies right now – across the board. The traditional routes to market for companies have become more streamlined and buying intent is more accessible. The challenge however is to understand the shift in mindset as to how B2B buyers move
How to get past Google\’s stupid trademark policies
StrategyAny of you working with Google Ads and constantly finding ads limited due to trademark policies? Then this post is for you. Back in the early days when I was working on a “Google AdWords” account for an insurance company, I had the opposite problem to today\’s frustration. The company was Budget Insurance and all
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How to tell a Story: The Rule of Three
B2B MarketingHow to tell a Story: The Rule of Three — — — — — — — — — — — — — — Act I: Get Your Character up a Tree Act II: Throw Rocks at Him Act III: Get Him Down — — — — — — — — — — — — —
B2B marketing | Part 1 – The changing landscape
PodcastB2B Marketing Part1 – The Changing landscape What has it changed – 4 core areas People doing or taking a traditional approach need to add or complement their marketing armory. Come back for the next part and the others to learn more about: Remember, we need to: “Create conversation not conversion”.
What I Learned at DTX and UCX 2022
B2B MarketingSo the big Digital Transformation (DTX) and Unified Communications Expo (UXC) 2022 closed their doors last week at the ExCel in London’s Docklands. There are quite a few findings from this event and I think this year more than other years was quite significant. The Event Firstly, it seems that the big trade shows are
Queen Elizabeth 2nd
PodcastA very short podcast note to share the passing of our monarch, Queen Elizabeth 2nd. A sad day as it come a few months after my own mother passed away. An end of an era and a new era begins with Charles 3rd. The Queen is dead. Long live the King. #godsavethequeen #thequeen #rip
Charise Garcia of Health Coach Kitchen
PodcastCharise Garcia of Health Coach Kitchen talk to Reggie about her perspective on life, business and wellness. Charise Garcia amongst other things, is a holistic health coach, mother, entrepreneur, and all-round wonderful human being. Charise has launched Health Coach Kitchen, a series of wellbeing programmes, set in a cookery school setting. In Charise\’s own words,
Why your marketing is still struggling
StrategyAfter a short and grateful break in the Ionian, I had a meeting with a very talented and ambitious CEO who runs a blockchain business. 4 years old and with a team of about 50, mainly developers and system architects, they are well-funded and gaining traction with all the noise created by the metaverse and
Why you should double down on content in 2022
PodcastWe’ve passed the halfway point of 2022.The recent LinkedIn Global State of Sales 2022 Report stated, “About 1/3 of sellers (31%) say that they have ‘closed’ deals over $500,000 without ever meeting the buyer face to face…” This number is up on the previous year and is more than likely to grow.These are ‘closed’ deals.
Doubling Down on Content in 2022
StrategyHere is a typical scenario that is still happening today. Scenario A software buyer sees a piece of gated content about a topic she is interested in on LinkedIn. She adds her details to receive the content (a book, video, white paper etc.) She receives this and reads with interest. Sales count this as a