The Pareto Principle, referred to as the 80/20 rule, is often underestimated by companies when they embark on their marketing or new business acquisition. Here, we look at what it is, how it is applied and how you can improve your marketing using the principle. Searching for answers Having been in marketing and advertising longer […]
Applying the Pareto Principle to Your Digital Marketing Read More »
The Cryptocurrency (Crypto) and Blockchain environments are different to traditional markets. Their marketing has to be different too. With all the talk being about Bitcoin, Ethereum and NFTs, this post looks at how companies operating in the Decentralised finance and Blockchain space can make the most of their brand. Like most emerging markets, Cryptocurrencies have
Digital Marketing for Blockchain & Cryptocurrency Companies Read More »
Last year, Google announced plans to roll out a search algorithm update, with a new ranking factor that goes by the name of ‘page experience’. This update to the search algorithm is now being rolled out, so here’s a rundown of what you need to know. What is Google Page Experience? Google Page Experience is
Google’s Search Algorithm Update May 2021: The Tools You Need Read More »
Let’s face it, you will have seen countless hints and tips about enhancing your profile on Linkedin. I agree there’s a lot out there. Why bother I hear you ask? Well given that most companies have been impacted by a year long and erratic lockdown, this is the ideal opportunity to brush up and polish
You may have read or seen numerous reports recently about something called an NFT.
What are NFTs (Non-Fungible Tokens) And Why Are They Important? Read More »
Google have made changes to their reporting on business profiles. What are these new metrics and how can you use them to your advantage?
Why do some companies succeed while others go round in circles? Bill Gates is famous for saying, “If I was down to my last dollar, I would spend it on PR” Though this was said in the days before the internet, social media and digital marketing, we can clearly see that Bill, like many entrepreneurs,
Every business has a concept of who their ideal customer is, no matter the industry. When did you last review yours?
If you don’t know what’s working, how can you make informed decisions about where to spend marketing budgets? More importantly, how can you maximise your ROI?
Marketing only to the people who are ready to buy right now will only provide short-term results. Want to put in the work now to pave the way for easier results in the future?
Your Marketing Won’t Work Until You Realise This Read More »
Are you looking to improve the quality of your leads within your current budget? Or are you happy to keep wasting money on poor enquiries? Let’s explore 5 steps to getting better quality leads from your budget.
