That page is not here.

The link may be out of date, or the page may have moved during the site rebuild. These routes cover most of what people are looking for.

01 / Main routes

Where to go next

Method

How we help

Diagnose, define and deliver, and the three engagement stages.

Audiences

Who we work with

Technology leaders, wealth and professional advisers, investors.

Proof

Case studies

Selected engagements and validated commercial results.

The AI SEO Guide: How to Get Your Content Cited in Perplexity, Gemini, and ChatGPT

AI Search, GTM, Strategy

As the internet shifts toward AI-powered answers, being cited as a source is the new SEO gold. Perplexity, Gemini, and other generative AI tools are designed to provide concise, factual answers by synthesizing information from trusted web pages. To succeed, your content must be structured for machine readability while remaining valuable for human readers. What […]

The AI SEO Guide: How to Get Your Content Cited in Perplexity, Gemini, and ChatGPT Read More »

How do I optimise my website to show in AI results?

Strategy

Once upon a time, there was just Google… For years, ranking on Google was the dream. Keywords here, backlinks there, a sprinkle of alt text, and boom, page one. But 2025 has entered the field, and suddenly your best-performing blog post from 2019 is buried behind an AI summary that doesn’t even link to you.

How do I optimise my website to show in AI results? Read More »

How to dominate AI-Powered Search in 2025

AI Search, B2B Marketing

The new rules of digital discovery are now in effect. How do you start? What do you do? Let’s dive in. Picture this: A potential customer types a question into ChatGPT, and instead of your competitor’s brand being cited as the authoritative answer, it’s yours. They don’t even visit your website, but they’ve already formed

How to dominate AI-Powered Search in 2025 Read More »

If you’re not on “AI Search” you’re nowhere

B2B Marketing, GTM

The importance of Generative Engine Optimization or GEO and Answer Engine Optimization as part of your GTM motion. The latest report from Bain* makes sober reading for companies who are still reliant of traditional marketing techniques. Especially if they are doing it in isolation and hoping for the best. I wrote about how to appear

If you’re not on “AI Search” you’re nowhere Read More »