Here is a typical scenario that is still happening today. Scenario A software buyer sees a piece of gated content about a topic she is interested in on LinkedIn. She adds her details to receive the content (a book, video, white paper etc.) She receives this and reads with interest. Sales count this as a […]
It’s August 2022. A month of huge change – locally and around the world.Interest rate rises, the spectre of stagflation, rising energy costs, on-going war in Ukraine…and it goes on. There is also talk of a recession, many arguing we’re technically in a recession already.With all this going on, how do company directors, CEOs and
Reggie talks about why B2B marketers shouldn’t be spending time and money convincing out-of-market buyers to consider a purchase but instead invest in making every buyer remember their brand next time they need.
It\’s about the experience baby! Learn how the market is shifting in B2B. Read More »
Just thought I\’d share this post having recently listened to Jim Stengel’s excellent CMO Podcast which featured Gary Vaynerchuk. It may help refocus your thought process when planning an approach to your marketing strategy, a pitch or content. The struggle for many companies is real as they try to cut through the noise, especially in
Jim Stengel and Gary Vaynerchuk on The CMO Podcast Read More »
LinkedIn made some big updates to its platform and services over the last few days. On June 8th, Jim Habig who is Vice President of Marketing at LinkedIn Marketing Solutions published a post where he highlighted that: \”81% of senior B2B marketers globally believe B2B brands are increasingly producing creative campaigns that rival
Many companies are marketing and using online channels and failing to make any impact, let alone achieve their objectives. Businesses are repeating the same processes over again, using the same agencies or copying the competition. The result is a race to the bottom. It is almost impossible to grow your business without any form
Lots of changes in the podcast world. Anchor and Spotify have added new features so will look to implement these in forthcoming episodes.
A brief overview of the software and solutions addressing the needs of the ever changing construction industry. From drones the 3d visualisation as well as Geo and Eco management.
Digital Construction Week 2022 at London\’s Excel Docklands Read More »
Results of Social Media survey by Sprout Social. Looking at AI / POV / VR etc.
I recently read a great post by Marcus Sheridan on LinkedIn. It was a topic that I’ve been bleating about for a number of years and one that we discuss with our clients here at Digital Clarity. The topic is about the blurring of lines between Business-to-Business marketing (B2B) and Business-to-Consumer (B2C) marketing. LinkedIn as
After just under a year of launch, Facebook is looking to sunset it’s podcast platform Soundbites.
Facebook (Meta) looks to leave the podcast world Read More »
