I recently read a great post by Marcus Sheridan on LinkedIn. It was a topic that I’ve been bleating about for a number of years and one that we discuss with our clients here at Digital Clarity. The topic is about the blurring of lines between Business-to-Business marketing (B2B) and Business-to-Consumer (B2C) marketing. LinkedIn as […]
After just under a year of launch, Facebook is looking to sunset it’s podcast platform Soundbites.
Facebook (Meta) looks to leave the podcast world Read More »
Albert Einstein said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” I was approached by a prospective client last week who was keen to use our firms services to help drive new sales – leads. They were referred to us
Lots of people talking about the blurring of lines between B2B and B2C. McKinsey report talks about the importance of a multi-channel approach for engaging with new sales prospects, winning new business and keeping customer loyalty #b2b #omnichannel #b2bmarketing
Understanding the B2B omnichannel courtesy of McKinsey Read More »
A recent post by Marcus Sheridan on LinkedIn has led to this post. Prompting me to discuss how we should think about our buyers needs more deeply.
After the last 2 years we’ve been through a lot of change and many people are struggling. You may be yourself. If we give time to others or least challenge ourselves to – It can really help people when they need a friendly ear or hear a voice.
Why integration of the right digital marketing strategy can deliver a seamless customer experience for your brand. After an absence of almost 2 years, I was delighted to attend DISRUPT 2022. Set firmly in the contact centre space, the event is part of what companies are looking to embrace and a key component of Digital
As a business brand, if you cannot get attention, you\’re going to struggle to get business. If like me, you\’re a fan of Gary Vaynerchuk, you\’ll be aware of one of the phrases he uses when talking about how he built his first business. That phrase is frictionless. In Gary’s world, it means having the
What is it and what does it mean for the likes of Google, Amazon and Facebook? Background Following a major shake-up back in 2018 and the introduction of the General Data Protection Regulation (GDPR) that forced all companies to look at how they collect and managed data, the EU are flexing their mighty muscle again
A guide to the Metaverse, what it does and why it will be important both in business and our personal lives. Last year, I wrote a small piece on Medium talking about Digital Marketing for Blockchain & Cryptocurrency Companies. This was driven by some confusion by a few DeFi start-ups on Reddit trying to understand
I met Steven Bartlett in Guildford 5 years ago when he was giving a talk at an event hosted by the excellent development agency Kyan. From a student drop out to speaking at the United Nations – Steven celebrated his 100th episode of his podcast ‘Diary of a CEO’.
Sharing some inspirational thoughts on Steven Bartlett of Social Chain Read More »
An introduction to Digital Clarity, Reggie James and Mel Hosegood on the Reflections Podcast.
