Davina Bachetta

In a crowded market, clarity isn’t a luxury it’s a competitive advantage. Buyers today are overwhelmed with options, bombarded with features, and fatigued by generic promises. If your value proposition isn’t sharp, specific, and instantly meaningful, it gets lost in the noise. The companies that win aren’t always the ones with the best product. They’re […]

B2B companies with misaligned sales and marketing teams lose an estimated $1 trillion annually in wasted efforts and decreased productivity. For a billion-dollar company, poor alignment costs an average of 10% of revenue per year, that’s $100 million in lost opportunity walking out the door. Yet despite these staggering figures, most B2B technology companies continue