End-to-end Go-To-Market execution

Portman Tech

Creating a smarter path to market for IT support & unified communications.

Background

Portman Tech is a London-based provider of unified communications and IT support, working with financial institutions, insurance firms, and service businesses in the heart of the capital. With a consultative model at its core, Portman Tech doesn’t just support IT, it transforms it into a strategic growth driver.

Following a rebrand and a repositioning of their core services, Portman Tech needed more than just a fresh look, they needed to reintroduce themselves to the market with clarity, precision, and purpose.

The Challenge.

No Strategy

Despite strong expertise and a solid client base, they had no structured go-to-market strategy in place.

Lack of reach

Potential good fit customers didn’t know who Portman Tech were. Needed to reach their ideal customers via relevant channels.

Reporting & scalability decisions

They lacked visibility into performance metrics that drive scalable growth.

Swamped Market

Portman needed to focus on their differentiators and stand out from the crowd.

Expertise, Skills & marketing

External resources were required to support marketing, content and design activities

Our Approach: A Focussed GTM Strategy

We began with a comprehensive diagnostic workshop. Bringing together leadership and key decision-makers from Portman Tech. The aim was clear, strip back the noise and uncover the real commercial drivers behind the business.

We drilled into:

Target market alignment
Sales funnel clarity
Key revenue levers
Barriers to growth
Service offering & ROI

Using these insights, we developed a cohesive Go To Market strategy that integrates market analysis, audience segmentation, and message positioning, all supported by AI-driven tools for benchmarking and data insight.

Our 6-month roadmap provided a clear path for Portman Tech to:

Educate the market
Engage the right audience
Convert new business with measurable outcomes

This was backed by forward-looking projections for year 1 and year 2, with built-in feedback loops for optimisation.

“a critical look at our objectives, and more importantly, a proposed way forward”
Isaac Izzet
Managing Director

Results

Seeing the clarity and potential from the Opportunity Assessment, Portman Tech partnered with Digital Clarity to activate and scale the strategy. Our ongoing collaboration focused on:

End-to-end Go To Market execution
Smart channel budget planning
AI-powered performance analysis
Continuous lead generation tracking and optimisation

By replacing guesswork with data and siloed activity with an integrated plan, Portman Tech now has a scalable framework to grow its client base and its reputation, all in one of the most competitive markets in the world.

A framework for scalable revenue growth

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