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I analysed 10 Rory Sutherland podcasts and YouTube videos. Here are 5 things I found. No. 4 will blow you away.

The Behavioural Science Secrets Every Tech CEO Must Know (Based on 10 Hours of Rory Sutherland After diving deep into Rory Sutherland’s recent podcast appearances and content, I’ve uncovered five game-changing insights that could transform how tech leaders approach their go-to-market strategies. As Vice Chairman of Ogilvy and the founder of their behavioural science practice, […]

I analysed 10 Rory Sutherland podcasts and YouTube videos. Here are 5 things I found. No. 4 will blow you away. Read More »

What is consistent branding and why does it matter?

B2B Marketing, Strategy

Branding is a complicated business. Brand managers have the awesome task of creating a brand that makes an impact, that buyers can relate to and that ultimately drives conversions. Not only that, but this brand has to be consistent across every touch point, from the tone of your website to your email signature. Let’s take

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The Importance of Investing in Brand Marketing for B2B Tech Companies

B2B Marketing, Strategy

In his great book The First Dancer: How to be the first among equals and attract unlimited opportunities. Majid Kazmi said, “You have to ask the question to get the answer, even though asking the question means you didn’t know.” It may sound paradoxical, but strength comes from vulnerability. Talking to tech CEOs of tech

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