The construction software industry is experiencing significant growth, with the market projected to expand from $10.76 billion in 2025 to $21.04 billion by 2032, reflecting a CAGR of 10.1% .
Despite this upward trajectory, many companies face hurdles in scaling their sales revenues.
Projected industry growth to $21.04 billion by 2032
Construction challenges
Product Development Challenges
User Adoption: Many construction professionals are resistant to adopting new technologies, preferring traditional methods.
Integration Issues: Ensuring seamless integration with existing systems and workflows remains a significant challenge.
Marketing Obstacles
Targeting the Right Audience: Identifying and reaching the decision-makers in construction firms & project owners can be complex.
Demonstrating ROI: Effectively communicating the differentiating value that software solutions can provide is often difficult. Everyone claims to deliver on time and on budget – but how do you stand out?
Sales Strategy Limitations
Lengthy Sales Cycles: The decision-making process in the construction industry can be prolonged, can involve multiple contractors, decision makers and end users buy-in, delaying sales closures.
Customization Demands: Clients often require tailored solutions, increasing the complexity and duration of sales negotiations.
How we help
At Digital Clarity, we specialize in addressing these challenges through our comprehensive digital marketing and sales strategies.
Our experience spans across various industries, including construction software, demolition and build, luxury property, real estate, interior design and build, and facilities management.
Our Expertise:
Industry Knowledge: Our deep understanding of the construction sector enables us to craft strategies that resonate with your target audience.
Cross-Industry Insights: Leveraging our experience in related industries allows us to apply successful tactics and avoid common pitfalls.
Customized Solutions: We develop tailored GTM strategies and approaches that align with your company’s unique needs and goals.
Construction software
Demolition and build
Luxury property
Real estate
Interior design and build
Facilities management
Asset management
Digital twin
The value of a multi-industry perspective
Drawing from multiple industries provides a broader understanding of market dynamics and customer behaviors. This perspective enables us to:
Innovate Strategies: Implement creative solutions inspired by successes in various sectors.
Anticipate Challenges: Identify potential obstacles early by recognizing patterns across industries.
Enhance Competitiveness: Differentiate your offerings by incorporating diverse insights and practices.
What we bring to construction software teams
Crystal-clear ICPs & buyer journeys
Target the right contractors, project managers, and procurement leads—no wasted effort, just focused growth.
Positioning that hits home
Messaging that makes builders, developers, and site teams say: “Finally, software that gets how we work.”
Demand programs built for how construction tech is actually bought
From boots-on-the-ground demos to boardroom buy-in, strategies designed for the realities of long sales cycles and complex buying teams.
GTM for both current & expanding markets, and net-new growth
Whether you’re expanding within an enterprise GC or breaking into mid-market, we build scalable strategies that work.
How we’ve helped construction tech brands
Crack new verticals like real estate development, facilities management, and interior fit-out with precision targeting
Break into new markets and locations with data-led strategies that account for regional nuances in construction workflows, regulations, and buyer behavior
Revive underperforming GTM strategies with smarter segmentation, better messaging, and tighter execution
Unify product, marketing, and sales around a single, high-impact revenue growth strategy
Construction software insights
Winning the Construction Software Buyer
But winning a buyer’s trust isn’t just about having the best tool. It’s about meeting buyers where they are in their journey long before procurement even begins.
