1. Over-optimization of the Wrong Metrics Most B2B tech companies are failing because they’re obsessively
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We are a team of highly experienced digital marketing consultants that are trusted to cut through the noise and transform your technology business.
Over the years we have helped B2Bs drive significant results through a change in approach to their marketing. Advising well-known tech and software brands as well as highly ambitious start-ups.
Reggie James and Rachel Mepham have built a creative growth-focussed marketing consultancy centred on delivering transformational results. Our clients are all leaders in the tech and software sector. We ask the difficult questions others shy away from, listening without judgement and encouraging business leaders to reply honestly. Our pragmatic consulting approach has helped companies create successful tech marketing strategies over the last 20+ years.
Reggie takes the lead at the analytical stage of your new marketing strategy, sharing his B2B software experience and dynamic insights to help you identify challenges and ways to overcome them.
Rachel transforms B2B marketing strategies into action, providing support, advice and practical guidance to ensure your strategy delivers on its key goals.
Based in Irvine, CA, heading up West Coast Growth. Former Google digital marketing expert with an in-depth understanding of the tech landscape and a proven history over 20 years of driving business growth.
As well as this trusted group, we have our extensive black book and contacts. This allows us to draw on skills from the best in the business and make introductions where appropriate.
The results speak for themselves.
If you would like an honest assessment of where you are, what you want to achieve, and how to get there, let’s have a chat.
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