2 Step:
Strategy
A foundation for your future tech marketing
Our team develops a digital marketing strategy which we call the programme of works. It bridges the gaps identified during the B2B diagnosis workshop and outlines the recommended actions and milestones to achieve your marketing objectives.
This B2B diagnosis highlights the strategic business decisions your business needs to take, including actions, time frames and personnel. It details the priorities and describes the flow of activities to maximise results.
Most digital marketing agencies focus on SEO, PPC, Social media strategies first. We look at the whole picture, and tailor a successful tech marketing strategy which works for you and your team.
The digital marketing strategy includes a range of planning documents which we will develop from the information we gathered from the B2B diagnosis workshops.
The digital strategy starts with broad actions you can take immediately, before focusing on more detailed actions with longer delivery times.
- Business challenges
- Marketing challenges
- Core needs and marketing objectives
- Required business resources
- Current sales funnel process
- Target audience segmentation
- Messaging and positioning
- Value proposition
- Content marketing review and planning
- Advertising channels and budgeting
- Business reporting and analysis
- Priorities, resources and milestone plan
Our tech marketing process:
Make some strategic business decisions
From business challenges and brand messaging, marketing objectives and business reporting, we help B2B tech businesses create strategic digital marketing plans.