Harness Video, AI, and Thought Leadership to Win the Attention of C-Suite Decision Makers.
2025 – The Year to Break Through on LinkedIn
The stakes have never been higher for tech leaders. With decision-makers spending more time on LinkedIn, now is the time to leverage its advanced tools and emerging trends. LinkedIn’s focus on video, events, AI-driven campaigns, and thought leadership provides an unparalleled opportunity to strengthen your brand, engage key stakeholders, and convert connections into business wins. Let’s break it down.
The Future is Video – Capture Attention, Drive Results
Video isn’t just another format; it’s LinkedIn’s fastest-growing medium, with a 36% YoY increase in viewership. Whether through snackable short-form content or LinkedIn’s innovative Connected TV (CTV) ads, video lets you speak directly to decision-makers in engaging and impactful ways.
- Why it matters – CTV ads powered by LinkedIn’s first-party data ensure your message reaches the right audience, 98% of LinkedIn users already watch CTV weekly.
- Next-level reach – The Wire Program integrates your ads with premium publishers like Bloomberg, Forbes, and Reuters, putting your brand in front of highly engaged audiences.
Pro Tip – Hook your audience within the first 5 seconds. Build emotional resonance by focusing on your brand’s why.
Events – Where Digital Meets Human Connection
In 2025, hybrid events are the key to reaching both local and global audiences. LinkedIn Live Event Ads amplify engagement by promoting your events before, during, and after they happen.
- Hybrid power – Pair in-person networking with the extended reach of virtual platforms.
- Dynamic targeting – LinkedIn Live Event Ads adjust real-time messaging to maximize attendance and ROI.
Pro Tip – Retarget event attendees with post-event campaigns to turn connections into clients.
Thought Leadership: Your Voice, Elevated
C-Suite decision-makers trust thought leadership more than traditional ads. LinkedIn remains the #1 platform for showcasing expertise and building authority in the tech space.
- Go deeper – Share opinions on industry trends, solve pain points, and deliver actionable insights.
- Amplify reach – Thought Leader Ads position your executives as trusted experts, strengthening brand credibility.
Pro Tip – Engage directly with your audience by responding to comments and creating a dialogue around your content.
AI Optimization – Smarter Campaigns, Faster Results
LinkedIn’s AI-driven tools, like Accelerate Campaigns, let you optimize targeting, creative, and bidding automatically, saving time and boosting ROI. With 2 in 3 B2B marketers already using AI, staying ahead of the curve is critical.
AI in action: Accelerate Campaigns identifies your best-performing audience segments and creative strategies, continuously improving results.
Data-driven insights – Use LinkedIn’s A/B testing to refine campaigns and increase lead generation efficiency.
Pro Tip – Deploy Accelerate for quick-turnaround campaigns while focusing your efforts on larger strategic initiatives.
Smarter Measurement: Prove ROI, Drive Growth
LinkedIn’s analytics tools, like the Conversions API (CAPI) and Revenue Attribution Report (RAR), offer clear insights into campaign performance. By syncing CRM data with Campaign Manager, you can directly tie ad spend to revenue impact.
- Why it matters – Show the value of your marketing efforts to secure future budgets.
- Optimize for success – Continuously refine your strategy using campaign performance data.
Pro Tip – Regularly monitor trends in Campaign Manager to identify and double down on what’s working.
2025 is Your Year to Lead on LinkedIn
The platform is evolving, and so are the ways you can leverage it to grow your tech business. From video to AI, events, and analytics, LinkedIn’s tools empower you to reach, engage, and convert C-Suite decision-makers with precision. The time to act is now.
If you want to learn more, speak to the team here at Digital Clarity – book a call.