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Day: March 13, 2025

The Challenge of ICP’s and Complex B2B buying Committees

Buying committees iceburg under the water

In 2025, B2B tech companies are facing a paradox: more leads, yet fewer that convert into real revenue.  The common diagnosis we are seeing: A poor Ideal Customer Profile (ICP).  Many are talking about needing an ICP, and many businesses we speak to have some level of ICP. But is a poor ICP really the […]

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