B2B content marketers can definitely learn a lot from super-consumer brands like Nike, Apple, and BMW.

These brands have mastered the art of creating content that is both informative and engaging, and they have built strong relationships with their customers through their content.

Lines have blurred since the pandemic as to how B2B buyers research and buy and while B2B and B2C marketing have their differences, there are still many techniques and strategies that B2B brands can borrow from these successful consumer brands.

Let’s look at some of the key principles

Brand Messaging

These super brands know their customers. They understand what their customers are interested in, and they create content that addresses those interests.

Aspirational and content that is high on quality. They invest in creating well-produced, informative, and engaging content. They know that their customers are busy, and they want to make sure that their content is worth their time.

One of the key things that these brands do well is to create content that is relevant to their target audience. They understand what their customers are interested in, and they create content that addresses those interests. For example, Nike creates content that is relevant to athletes, Apple creates content that is relevant to technology enthusiasts, and BMW creates content that is relevant to luxury car buyers.

Just as Nike, Apple, and BMW focus on creating products and experiences that resonate with their customers, B2B brands should also prioritize the needs and wants of their target audience. This means creating content that is relevant, valuable, and engaging for their customers. 

By developing a clear and compelling message that highlights the unique benefits of their products or services, B2B brands can better communicate their value to potential customers.

Value Proposition

Another technique that B2B brands can use is to develop a strong brand messaging and value proposition. Nike, Apple, and BMW are all known for their powerful brand messaging and value propositions, and B2B brands can learn from their example.

Nike, Apple, and BMW are all known for their powerful brand messaging and value propositions, and B2B brands can learn from their example. By developing a clear and compelling message that highlights the unique benefits of their products or services, B2B brands can better communicate their value to potential customers.

By developing a clear and compelling message that highlights the unique benefits of their products or services, B2B brands can better communicate their value to potential customers.

Storytelling

Storytelling is also a powerful technique that B2B brands can use to build a strong brand. Nike, Apple, and BMW all use storytelling to create emotional connections with their customers, and B2B brands can do the same. By sharing stories that demonstrate the impact of their products or services on real customers, B2B brands can build trust and credibility with their audience.

To apply these techniques and create successful outcomes, B2B brands should start by conducting market research to better understand their target audience. This will help them develop content and messaging that resonates with their customers. They should also invest in high-quality content creation and distribution, using a variety of channels to reach their audience.

These brands are excellent at storytelling. They use stories to connect with their customers on an emotional level. They tell stories about their products, their employees, and their customers. These stories help to create a connection between the brand and the customer, and they make the brand more memorable.

B2B brands can learn a lot from these super consumer brands. By creating relevant, high-quality content that tells stories, ultimately, B2B brands can attract and win new customers.

Summary

In summary, start with these three areas:

• Brand messaging B2B brands need to create a clear and concise brand message that resonates with their target audience. This message should be based on the brand’s unique value proposition and should be communicated through all of the brand’s marketing channels.
• Value proposition The B2B brand’s value proposition should be clear and concise, and it should explain how the brand can help its customers achieve their goals. The value proposition should be based on the brand’s unique strengths and should be communicated through all of the brand’s marketing channels.
• Storytelling B2B brands can use storytelling to connect with their customers on an emotional level. Stories can be used to explain the brand’s history, its products and services, and its unique value proposition. Stories can also be used to build relationships with customers and to create a sense of community around the brand.

Starting with these three core areas can help start you thinking about your brand in a different way and help you focus on differentiatng your offering and brand from the crowd.

If you feel you would like some help in these areas, please do not hesitate to contact us.