1. Over-optimization of the Wrong Metrics Most B2B tech companies are failing because they’re obsessively
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Reggie has over thirty years’ experience in digital marketing and his expertise has grown and developed as digital marketing has advanced. He witnessed the evolution of the business landscape, particularly during the early days of the internet. As one of the pioneers in the digital realm, he played a pivotal role in shaping business models that are now commonplace in our digital-driven world. This has given Reggie unparalleled experience which he’s keen to share with senior executives in the technology sector.
Since then, he has embraced its developments, allowing his marketing strategies to evolve in parallel with technology. A close follower of the latest technological developments, his expertise goes beyond traditional digital strategies, helping you stay ahead of the competition.
Naturally curious, Reggie questions issues others take for granted. His openness to fresh ideas, new thinking and innovation means his input can make a real difference to your organisation, even when other agencies fall short. His ability to delve deep into the buyer journey across multiple industries gives him a key advantage in driving the growth and transformation your business deserves. Reggie’s unique approach and vast experience have helped shape countless organisations through marketing strategy, advertising, and digital marketing.
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